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Social Psychology Commons

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Applied Behavior Analysis

2012

Academic – UNF – Master of Arts in General Psychology; Anonymity; Social Modeling; Aggression; Cyberdisinhibition; Internet Behavior

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Full-Text Articles in Social Psychology

Online Aggression : The Influences Of Anonymity And Social Modeling, Adam G. Zimmerman Jan 2012

Online Aggression : The Influences Of Anonymity And Social Modeling, Adam G. Zimmerman

UNF Graduate Theses and Dissertations

Behavioral temptation to aggress and participant blog responses following a group word unscrambling game were examined in situations of anonymity and positive or negative social modeling. Anonymous participants were more aggressive than non-anonymous participants. Also, social modeling seemed to moderate the effect of anonymity on behavioral temptation to aggress as well as verbal aggression via blog posts. Specifically, anonymous participants responded more aggressively when they viewed aggressive models following failure in a team word unscrambling game. These findings suggest that although anonymity may increase the likelihood that individuals will aggress, social modeling may influence aggressive outcomes.