Personality and Social Contexts Commons^™

Stakeholder Perspectives Of Organisational Reputation, Mark Bahr, Jeni Warburton, Yolanda Van Gellecum, Margaret Shapiro

Mark Bahr

Good reputation management is becoming increasingly important as organisations and the social environments in which they function become more complex (Caruana, 2000; Fombrun & van Riel, 2003). Organisations are being evaluated by far more demanding standards than in the past, and are increasingly being held responsible for their environmental, social and ethical decisions as well as their economic decisions. Mishandled social, ethical and environmental issues can have dire consequences for corporate reputation. Well-known and well-documented examples include the Royal Dutch/Shell Brent Spar and Nigeria incidents, in which perceived social violations were detrimental to their reputation (see e.g., Dickson & McCulloch, …