Health Psychology Commons^™

Bulking Up Or Bulging Over: Motivating Physical Activity Through Framing, Lauren Crupnick

Honors Theses

Motivating people to perform physical activities can be a challenging task. One possible avenue is through the use of framing of exercise-related imagery and messages. Gain-frame imagery demonstrates the benefits of performing an activity, whereas loss-frame demonstrates the risks of not taking action on something (Tversky & Kahneman, 1981). With social media as a prevalent platform for exercise tips and tricks, it is possible that the way in which such imagery is framed in advertisements, blogs, and apps could be hindering or helping followers get closer to their physical activity goals. I hypothesized that gain-framed imagery motivates participants to have …