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Full-Text Articles in Health Psychology
Rewarding Responsible Gambling May Increase Tool Use And Attitudinal Loyalty: A Survey Of Members Who Do And Do Not Currently Use Responsible Gambling Tools, Samantha Hollingshead, Michael Wohl
Rewarding Responsible Gambling May Increase Tool Use And Attitudinal Loyalty: A Survey Of Members Who Do And Do Not Currently Use Responsible Gambling Tools, Samantha Hollingshead, Michael Wohl
International Conference on Gambling & Risk Taking
Abstract: Loyalty programs are a ubiquitous marketing strategy in the casino industry. Via members’ player accounts, many programs offer access to a money and/or time limit setting tool. Unfortunately, the rate of engagement with limit tools is exceedingly low, which is discouraging from a responsible gambling (RG) perspective. A possible route to increase limit tool use is to reward players for using them with program points. Doing so may also place the casino in a positive light, thus increasing attitudinal loyalty. To test this idea, loyalty program members who use RG tools (N=90) and who have never used RG tools …