Health Psychology Commons^™

Endorsement (And Rejection) Of Normative Fitness Culture: Qualitative Evidence For A Novel Construct, Sara M. Stanley, Eva Pila, Katarina Huellemann

Undergraduate Student Research Internships Conference

“Normative fitness culture” is a phenomenon within the disordered eating literature that comprises the endorsement of sociocultural fitness norms (e.g., “no pain, no gain” rhetoric). Endorsement of normative fitness culture is hypothesized to contribute to maladaptive body, eating, and exercise attitudes and behaviours, though it has never been formally operationalized and examined in the psychological literature. Qualitative explorations of how women endorse (and reject) normative fitness culture may inform how these norms are promoted and maintained, and their impact on individual psychosocial experiences. Therefore, the objective of the current study was to explore and characterize the endorsement and rejection of …