Health Psychology Commons^™

Message Reframing & Covid-19 Safety Precautions, Elise Coberly

Undergraduate Honors Theses

Past research found that the personality aspect Orderliness was more strongly associated with conservatism, while Compassion was more strongly associated with liberalism. The present research aimed to examine whether framing COVID-19 safety precautions (about mask wearing, social distancing, and vaccination) with an Orderliness or Compassion focus would make the message more receptive to liberals and conservatives. We hypothesized that reframing the messages to match with the participants’ personality and ideological leanings would lead to greater support for the message. In our study (N = 679), participants read a COVID-19 safety precaution message with either an Orderliness or Compassion frame …