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Full-Text Articles in Community Psychology
New Media Analysis: The Effects Of Peer Influence And Personality Characteristics Through The Stages Of Trial, Adoption, And Continued Use Of Video Sharing Websites, Joseph L. Hicks
Theses and Dissertations
New Media technologies have evolved at a rapid pace and have changed the way people communicate in the digital world. These changes are apparent in practically every type of application, including business, leisure, and the way people socially interact. The primary goal of this research was to contribute to the current breadth of knowledge and understanding regarding how, why, and under what conditions people interact with New Media technologies. In order to achieve this objective, this research provides an understanding of how peer influence and individual personality characteristics interact across time through the stages of New Media trial, adoption, and …
Personality And Social Influence Characteristic Affects On Ease Of Use And Peer Influence Of New Media Users Over Time, David M. Ho
Theses and Dissertations
New Media technologies such as social networking sites (SNSs) have taken the world by storm. Millions of people across the world are forming large social networks through these internet-based SNSs by sharing similar interests, friends, and personal information. New Media technologies now allow people to communicate messages to a greater audience through these networks not previously seen before in other technologies. This research seeks to understand these New Media users by examining the personality and social influence characteristics through the three phases of New Media acceptance: trial, adoption, and continual use. The study administered one-hour interviews to 64 university students …
Assessment Of Customer Perceptions Of The Hazardous Materials Pharmacy, Sean M. O'Brien
Assessment Of Customer Perceptions Of The Hazardous Materials Pharmacy, Sean M. O'Brien
Theses and Dissertations
The Air Force began operations of a Hazardous Material Pharmacy (HMP) in the late 80s. This thesis identifies causes of positive and negative perceptions of the HMP among its customers. Focus groups were used to determine customer perceptions. Several Total Quality Management (TQM) tools were used in this analysis. Brainstorming was used to generate customer perceptions. Affinity diagrams were used to group data into meaningful categories. Interrelationship digraphs were used to determine influence among causes of perception and to rank the causes of perception. This study showed that lack of clear policy and support of the HMP were the leading …