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The Effects Of Construal Level On Stigmatizing Attitudes Toward An Individual With Mental Illness, Jeremy Glenn Gay

Electronic Theses and Dissertations

People with mental illness often face stigmatization by society. However, little research has examined cognitive factors that may activate or dissipate stigmatizing attitudes toward those with mental illness. Construal level, or the extent that people focus on abstract generalizations versus concrete details of events, may be one such cognitive factor. Two contradictory hypotheses emerged concerning how construal may affect stigmatizing attitudes. One hypothesis suggests that abstract construals will decrease stigmatization because abstract construals tend to increase the activation of similar goals, thus leading to a similarity focus. In contrast, another hypothesis suggests that abstract construals will increase stigmatization because abstract …