Community Psychology Commons^™

Algorithmic Manipulation: How Social Media Is Shaping Our Theology, Ethan Jago

Eleutheria: John W. Rawlings School of Divinity Academic Journal

The average individual in Generation Z spends nine hours a day on social media and derives over 62% of the information retained from social applications such as YouTube and Instagram. Social media applications are designed to track and adapt a user's activity to custom-tailor their internet experience resulting in a controlled, one-sided view of the information flow custom-tailored to an individual's usage, which subtly changes the disposition concerning the interpretation of theological and biblical truths. The algorithm of social media responds adapts and directly impacts individuals in what they think, purchase, and places they visit. Social media is not neutral …