Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Clinical Psychology
The Effect Of Viewing Advertisements Depicting Information And Communication Technology On Older Adults' Technology Self-Efficacy, Hollie Brianne Coleman
The Effect Of Viewing Advertisements Depicting Information And Communication Technology On Older Adults' Technology Self-Efficacy, Hollie Brianne Coleman
Masters Theses & Specialist Projects
Information and communication technologies (ICTs) are an important part of society today. Older adults often report ICTs as difficult to use and unhelpful; however, ICTs can support older adults’ ability to stay in touch with family and friends across long distances and help increase their quality of life. Unfortunately, training programs targeted at teaching older adults to use ICTs are often costly and time-consuming. The current study attempts to determine whether advertisements depicting older adults using ICTs can be used to increase self-efficacy without the use of training programs.
A within subjects experimental design was completed using an independent variable …