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Full-Text Articles in Applied Behavior Analysis
Make My Memory: How Advertising Can Change Our Memories Of The Past, Kathryn A. Braun, Rhiannon Ellis, Elizabeth F. Loftus
Make My Memory: How Advertising Can Change Our Memories Of The Past, Kathryn A. Braun, Rhiannon Ellis, Elizabeth F. Loftus
Kathryn A. LaTour
Marketers use autobiographical advertising as a means to create nostalgia for their products. This research explores whether such referencing can cause people to believe that they had experiences as children that are mentioned in the ads. In Experiment 1, participants viewed an ad for Disney that suggested that they shook hands with Mickey Mouse as a child. Relative to controls, the ad increased their confidence that they personally had shaken hands with Mickey as a child at a Disney resort. The increased confidence could be due to a revival of a true memory or the creation of a new, false …