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Full-Text Articles in Organization Development
A Parish Guide To The Use Of Creative Problem Solving In Marketing Plan Development, Patricia H. Meyer
A Parish Guide To The Use Of Creative Problem Solving In Marketing Plan Development, Patricia H. Meyer
Creativity and Change Leadership Graduate Student Master's Projects
The purpose of this project is to show how Creative Problem Solving can be introduced into the development of a marketing plan for a church parish. Background as to the need for a marketing plan and the advantages of using Creative Problem Solving techniques will be discussed, as well as some of the theology which might underlie the process undertaken by a marketing committee. Particular attention will be given to the context of the Catholic Church and theology, as that is my personal background and training. A sample process guide will be included to provide a parish with a model …
Building Community: Synergy And Empowerment Through Staff Development And Marketing In A Small Rural Academic Library, Bethany Anne Wilkes
Building Community: Synergy And Empowerment Through Staff Development And Marketing In A Small Rural Academic Library, Bethany Anne Wilkes
Research Collection Library
This paper presents two collaborative programs at a small academic library that leverage the insights, engagement, and interests of our most important asset: our staff. Two new library committees, the Staff Training Advisory Group and the Marketing Team, extended planning, accountability, and partnerships to paraprofessional staff members. The onset and associated activities of these two committees yielded not only direct results in terms of staff training programs and marketing initiatives, but also resulted in creating a more collaborative culture and shared purpose in our library. This paper examines how the overlap of these two committees created a convergence that fostered …