Organization Development Commons^™

In Need Of A Hero? The Creation And Use Of The Legend Of General George S. Patton, Jr., Nathan Curtis Jones

Electronic Theses and Dissertations

During WWII, General George Patton became the hero Americans needed through the creation of a self-crafted brand and with help from journalists. After Patton’s death, opportunists forwarded a legend narrative that developed into a collective memory that morphed over time to meet contemporary challenges. Stakeholders of that collective memory commemorated and memorialized the dead hero for monetary and political gain, to promote patriotism, make military doctrinal changes, and even promote peace. Today, this collective memory has potential for the U.S. Army as it transforms civilians into soldiers and officers. This study contributes to history and memory studies by linking representations …