Organization Development Commons^™

Reviews: Architectures Of Knowledge: Firms, Capabilities And Communities, Timothy Adrian Robert Clark

Research Collection Lee Kong Chian School Of Business

Audiences are constantly bombarded by a whole host of bland catchphrases. Indeed, their verygeneration is viewed as a necessary part of the art of modern media communication. Complexand contested issues are forcibly reduced to snappy and memorable phrases so as to be quicklydigested by an apparently impatient and inattentive audience. In some respects capturing theattention of the audience is more important than the precision of the statement. If we were tosurvey the most frequently uttered phrases, some of the following would very likely be in the topten: `Markets are more competitive than ever', `we live in a truly globalized world', …