International and Area Studies Commons^™

Proxemics On Business Negotiation: What Americans Should Be Aware Of Vietnamese Negotiation Site Settings, Tuong-Minh Ly-Le

Tuong-Minh Ly-Le

Vietnam has joined the globalization trend to make itself an inviting market for foreign investment. However, working with foreigners and expanding business abroad can be a risky venture. The diversity among business cultures frequently leads to confusion, misunderstandings, and failures in cross-cultural endeavors. There is hence a need to study business negotiation in a cross-cultural setting. Among the investing countries, America has always been on top of the list, with a strong strategic partnership for years and billions of U.S. dollars in registered invested capital. Many studies have been conducted to understand this important partner, yet none of them so …