Nature and Society Relations Commons^™

Sustainability In The Fashion Industry: Two Case Studies Highlighting Consumer Purchasing Actions Related To Brand Sustainability, Allison Zhang

Environmental Studies Senior Seminar Projects

The rise of competition in the fashion industry has called for companies to differentiate themselves. One way of differentiation that has been seen in recent years is an increase in sustainable and environmentally friendly practices. This paper explores the use of press releases by fashion companies to see if the releases impact the companies’ bottom line. The purpose of this study was to evaluate if sustainability related press releases impact consumers in the United States decision making in purchasing products or supporting certain brands or companies. To conduct this study, yearly and quarterly financial data was collected to find trends …