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Stone Walls And Shopping Malls: Retail Landscapes In The Bluegrass, Jason Richards

Kaleidoscope

This paper is an analysis of the recent use of veneered stone walls in the contemporary retail landscapes of the Bluegrass. These walls have been used in conjunction with other elements of the region’s landscape symbol vocabulary to re-create the equine landscape of Central Kentucky in commercial spaces. They seek to evoke the region’s symbolic landscape of wealthy horse estates, utilizing their inaccessibility to elicit an associative attitude of aspiration in the shopper. But they also speak to the values of the businesses and citizens who produce them. The earliest of these walls were found in the street frontage and …