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"Kissing For Equality" And "Dining For Freedom": Analyzing The Ego-Function Of The August 2012 Chick-Fil-A Demonstrations, Jill M. Weber

Communication Studies Faculty Scholarship

In August 2012, thousands of Americans traveled to their local Chick-fil-A restaurants to participate in the Chick-fil-A Appreciation Day and the National Same Sex Kiss Day, two demonstrations designed to show support and opposition, respectively, to the company’s public endorsement of the “biblical definition of the family unit.” This essay draws upon Richard B. Gregg’s theory of the ego-function to analyze the important persuasive functions the protests served for the participants involved. An analysis of the messages shared among members in the groups’ respective Facebook pages shows that the participants promoted a message of victimage, virtuousness, importance, strength, and unity. …