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Full-Text Articles in Speech and Rhetorical Studies

Détournement, Decolonization, And The American Indian Occupation Of Alcatraz Island (1969–1971), Casey R. Kelly Jul 2015

Détournement, Decolonization, And The American Indian Occupation Of Alcatraz Island (1969–1971), Casey R. Kelly

Casey R. Kelly

On November 20, 1969, eighty-nine American Indians calling themselves the “Indians of All Tribes” (IOAT) invaded Alcatraz Island. The group’s founding proclamation was addressed to “the Great White Father and All His People,” and declared “We, the Native Americans, reclaim the land known as Alcatraz Island in the name of all American Indians by right of discovery” (2). Tongue-in-cheek, the IOAT offered to purchase Alcatraz Island for “twenty-four dollars in glass beads and red clothe.” In this essay, I illustrate how the IOAT engaged in a rhetoric of détournement, or a subversive misappropriation of dominant discourse that disassembles and imitates …


Use Of Rhetoric In 1960'S Protest Music: A Case Study Of Bob Dylan's Music, Colleen Wilkowski Jan 2015

Use Of Rhetoric In 1960'S Protest Music: A Case Study Of Bob Dylan's Music, Colleen Wilkowski

Honors Program Theses

The purpose of this study is to analyze the use of rhetoric in protest music of the 1960s, using Bob Dylan’s music as a case study. The 1960s was a time of revolution and social change in the United States. Throughout this time, protest music served as an outlet for musicians to voice their support for this change. By conducting a rhetorical analysis, this study assesses the ways in which the tools of classical rhetoric can be applied to the music of this time. The analysis focuses on the rhetorical functions of this music in the context of the protest …


Détournement, Decolonization, And The American Indian Occupation Of Alcatraz Island (1969–1971), Casey R. Kelly Jan 2014

Détournement, Decolonization, And The American Indian Occupation Of Alcatraz Island (1969–1971), Casey R. Kelly

Scholarship and Professional Work - Communication

On November 20, 1969, eighty-nine American Indians calling themselves the “Indians of All Tribes” (IOAT) invaded Alcatraz Island. The group’s founding proclamation was addressed to “the Great White Father and All His People,” and declared “We, the Native Americans, reclaim the land known as Alcatraz Island in the name of all American Indians by right of discovery” (2). Tongue-in-cheek, the IOAT offered to purchase Alcatraz Island for “twenty-four dollars in glass beads and red clothe.” In this essay, I illustrate how the IOAT engaged in a rhetoric of détournement, or a subversive misappropriation of dominant discourse that disassembles and imitates …


Capitalizing On Affect: Viagra (In)Action, Kristin A. Swenson Jan 2008

Capitalizing On Affect: Viagra (In)Action, Kristin A. Swenson

Scholarship and Professional Work - Communication

Recent cultural criticisms of Viagra’s advertisements and promotional materials have argued that rhetorical constructions of Viagra users reestablish a hegemonic masculinity premised on heterosexual standards of traditional gender norms (Baglia, 2005; Bordo, 2000; Loe, 2004). Cultural critics have also noted that Viagra’s promotional materials allow “for alternative readings by potential users who do not fall into the category of the ‘traditional/ideal’ Viagra user” including women and homosexual men (Mamo & Fishman, 2001, p. 14). What most criticisms fail to take into account is that Viagra, like other lifestyle drugs, does not only reestablish cultural constructs of the contemporary gendered body …