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Speech and Rhetorical Studies Commons

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2022

University of Denver

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Full-Text Articles in Speech and Rhetorical Studies

A Thematic Analysis Of How A Rhetor And A Demagogue Framed Their Presidencies, Megan Cooney, Shaundi Newbolt May 2022

A Thematic Analysis Of How A Rhetor And A Demagogue Framed Their Presidencies, Megan Cooney, Shaundi Newbolt

DU Undergraduate Research Journal Archive

This essay uses thematic analysis through the lens of framing theory to dissect how former U.S. President Barack Obama and former U.S. President Donald Trump created contrasting but successful frameworks of America to win their campaigns. The paper operates on the grounds that Obama is a rhetor and Trump is a demagogue. Frames consummate a multitude of themes that are created with rhetorical tools – namely figurative language. The storylines that are created by politicians can play an instrumental role in developing the constituent’s basis of reality. This study aims to unpack how a rhetor and a demagogue can use …