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Theses/Dissertations

2021

Audience meaning-making

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Propaganda Or Persuasion: A Multisite Case Study Analysis Of The Impact Of Museum Communications On American Public Trust, Devon Anna Mancini May 2021

Propaganda Or Persuasion: A Multisite Case Study Analysis Of The Impact Of Museum Communications On American Public Trust, Devon Anna Mancini

Seton Hall University Dissertations and Theses (ETDs)

According to the Edelman Trust Barometer (2021), public trust in information sources has drastically decreased in America, except for museums. Since museums have historically spread propaganda through their communications, this multisite case study analysis of three American museums, the Smithsonian National Museum of African American History and Culture, the American Museum of Natural History, and the Creation Museum, investigated how museum propaganda impacts public trust. After examining Twitter posts and responses to the three cases, findings showed that even when museums did not intentionally spread propaganda, audience interpretations still led to a fracturing of trust. Recommendations for the field were …