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Speech and Rhetorical Studies Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Speech and Rhetorical Studies
Steve Jobs’ Use Of Ethos For Persuasive Success In His 2005 Stanford Commencement Address, Keith Bistodeau
Steve Jobs’ Use Of Ethos For Persuasive Success In His 2005 Stanford Commencement Address, Keith Bistodeau
Communication and Theater Association of Minnesota Journal
The use of ethos in persuasive settings has always been a powerful tool in public speaking, especially by those in power and in businesses. Kenneth Burke’s Pentad plays a primary role in persuasive situations, particularly when we as scholars try to dissect and understand specific aspects of a speech situation. In this essay I used Burke’s Pentad as a framework to explore Steve Jobs’ use of, as I term it, “internal and external ethos” as not only a persuasive mechanism, but also as a force to build his persona/mythological legacy.
A Rationale For Incorporating Dystopian Literature Into Introductory Speaking Courses, James P. Dimock, Chad Kuyper, Peggy Dimock
A Rationale For Incorporating Dystopian Literature Into Introductory Speaking Courses, James P. Dimock, Chad Kuyper, Peggy Dimock
Communication and Theater Association of Minnesota Journal
Since Aristotle, teachers of public speaking have argued that an understanding of the audience’s beliefs, values, and assumptions about the world are the key to effective, persuasive speaking. All too often, however, public speaking courses either avoid audience analysis or focus on superficial details of the audience demographics. This paper makes the argument that by reading and discussing novels, students can develop an appreciation of their classmates as audience members and that dystopian fiction is especially well-suited to developing speech ideas that connect public speaking with the world outside the classroom. Teaching suggestions and lesson plans are included.
Viewing Film From A Communication Perspective: Film As Public Relations, Product Placement, And Rhetorical Advocacy In The College Classroom, Robin Patric Clair, Rebekah L. Fox, Jennifer L. Bezek
Viewing Film From A Communication Perspective: Film As Public Relations, Product Placement, And Rhetorical Advocacy In The College Classroom, Robin Patric Clair, Rebekah L. Fox, Jennifer L. Bezek
Communication and Theater Association of Minnesota Journal
Academics approach film from multiple perspectives, including critical, literary, rhetorical, and managerial approaches. Furthermore, and outside of film studies courses, films are frequently used as a pedagogical tool. Their relevance in society as well as their valuable use in the classroom makes them an important and pragmatic medium deserving further attention. The ability of film to be used in a socio-political way may sustain, challenge or change the status quo, which supports studying film as well as teaching students about the power of film. The purpose of this article is to share the development of a course which points out …