Open Access. Powered by Scholars. Published by Universities.®
![Digital Commons Network](http://assets.bepress.com/20200205/img/dcn/DCsunburst.png)
Speech and Rhetorical Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- Advertising (1)
- Consumer attitudes (1)
- Consumer perceptions (1)
- Fast fashion (1)
- Feminist criticism (1)
-
- Gen z (1)
- Greenwashing (1)
- Ho Chi Minh (1)
- How to Get Away with Murder (1)
- Intersectionality (1)
- Issue stances (1)
- Law on Marriage and Family (1)
- Political Science (1)
- Presidential debates (1)
- Public opinion (1)
- Queerness (1)
- Race (1)
- Rhetoric (1)
- Sustainability (1)
- Sustainable consumption (1)
- Sustainable fashion (1)
- Television (1)
Articles 1 - 4 of 4
Full-Text Articles in Speech and Rhetorical Studies
"Not Liberating Women Means The Building Of A Socialist Society Is Only Half-Way Done": A Feminist Analysis Of Ho Chi Minh's Advocacy For The First Law On Marriage And Family In 1959 Vietnam, Hannah Nguyen
Senior Independent Study Theses
In October 1959, Ho Chi Minh attended and spoke before the North Vietnamese National Assembly at the “Meeting to Discuss the Draft of the Law on Marriage and Family.” The purpose of this study is to provide a feminist rhetorical analysis of this address to explicate the rhetorical strategies Ho employed to advocate for this law. I argue that Ho reframed the Marriage and Family Law into a policy that corresponded to the needs and demands of the National Assembly through methods of dissociation, association, and strategic repetition. I also found that Ho employed a dual leader/uncle first persona to …
Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein
Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein
Senior Independent Study Theses
The primary purpose of this study was to investigate the pivotal role advertising plays in fast fashion consumption and shaping young consumers ideas and values about the fashion industry, fast fashion, sustainable consumption, and sustainability. This study contributes to limited research into greenwashing and consumer perceptions and attitudes towards sustainable consumption. Moreover, this study highlights the increased relevance of the sustainable fashion movement in mainstream society. The researcher recruited 30 college students to participants in focus group sessions and individual interviews. An H&M advertisement and a video clip from a documentary, The True Cost, were shown to participants, so …
Manipulating Diversity: A Rhetorical Analysis Of Annalise Keating’S Intersectional Portrayal Of Race And Sexuality On The Primetime Television Show How To Get Away With Murder, Melany Le
Senior Independent Study Theses
The purpose of this study was to examine the intersectional portrayal of the character Annalise Keating as a black queer woman, navigating complex interracial relationships and highly institutionalized environments of legal and higher education systems throughout the first two seasons of How to Get Away with Murder. Utilizing ideological criticism, this research found that despite her marginalized identities, Keating carefully constructs her image to resemble a white, heterosexual woman in order to alleviate, or completely avoid oppression from the major institutions that govern her life and work. Additionally, Keating’s experiences and actions are unique within the world of How …
Dueling For Their Votes: A Study On The Impact Of Presidential Debate Rhetoric On Public Opinion, Daniel J. Cohen
Dueling For Their Votes: A Study On The Impact Of Presidential Debate Rhetoric On Public Opinion, Daniel J. Cohen
Senior Independent Study Theses
The debates are key events for presidential candidates to influence public support for their policies. This study examines the impact of rhetorical strategies during presidential debates on public perceptions of unpopular issue stances. Using generic criticism, I examined the first two 2012 debates between Barack Obama and Mitt Romney and uncovered four rhetorical strategies used by the candidates: issue framing, appeals to authority, use of rebuttals, and appealing to liberal and conservative presumptions. I then tested an example of issue framing from each candidate to determine its effectiveness in persuading public opinion on unpopular issue stances. My results showed that …