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Speech and Rhetorical Studies Commons™
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Full-Text Articles in Speech and Rhetorical Studies
I Could Get A Look At A T-Bone Steak By Sticking My Head Up A Bull’S A** But I Would Rather Take The Butcher’S Word For It: An Applied Approach To Persuasive Communication, Corey J. Liberman
I Could Get A Look At A T-Bone Steak By Sticking My Head Up A Bull’S A** But I Would Rather Take The Butcher’S Word For It: An Applied Approach To Persuasive Communication, Corey J. Liberman
Proceedings of the New York State Communication Association
This teaching activity tasks students working in groups to determine how to structure messages to increase the likelihood that those targeted with these messages would find themselves in a new cohort. Persuasion is all about the creation, solidification, and alteration of attitudes and are, according to research, the most statistically significant predictors of behavior: people are more likely to engage in behaviors if they have positively-valenced attitudes toward them. According to Harvard Health (2022), 8% of the world’s population does not eat meat, while the remaining 92% find themselves in other cohorts (e.g., eat meat monthly, eat meat weekly, eat …
Communication Branches Out: Developing Interpersonal Skills Through Genealogical Research, Julian Costa, Gary Snyder
Communication Branches Out: Developing Interpersonal Skills Through Genealogical Research, Julian Costa, Gary Snyder
Proceedings of the New York State Communication Association
Communication students of the twenty-first century must not only be able to interact in multiple formats but be able to express their ideas across varied platforms. A common deterrent faced by students conducting research is the lack of applicability of the subject matter to their lives. The integration of genealogical research can address this issue because it allows students to learn about, and celebrate, their family history. While engaged in such a pursuit, students will develop core communication skills, such as speaking and listening, online research, and message design.