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Speech and Rhetorical Studies Commons™
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Full-Text Articles in Speech and Rhetorical Studies
Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan
Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan
Speaker & Gavel
Walmart is the largest publicly owned retailer in the world (Fishman, 2008). Walmart operates in a contested rhetorical environment because of an aggressive pricing strategy, low-paying wages, and discrimination claims made by women. This paper argues Walmart created several Corporate Social Responsibility (CSR) programs to help improve corporate image and reputation. CSR encourages companies to consider a triple bottom line: people, the environment and profit. Consumers who practice socially responsible consumption choose to support companies they perceive give back to the community, participate in CSR initiatives to help people, and incorporate sustainable practices into the lifecycle of their products. This …
A Burkian Pentadic Analysis Of Msu Riot Narratives, Joseph Mohrfeld
A Burkian Pentadic Analysis Of Msu Riot Narratives, Joseph Mohrfeld
Journal of Undergraduate Research at Minnesota State University, Mankato
In the fall of 2003 a riot occurred very near the Minnesota State University, Mankato campus and in its aftermath many different narratives emerged describing the events. Using Kenneth Burke's pentad, this project examines those narratives in order to discover how different groups construct their accounts and which narrative elements different groups emphasize. By understanding how the narrative accounts given by these agents are influenced by their situation, the research allows us to see how riots emerge out of tensions within the conflicting productive contexts.