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Articles 1 - 16 of 16
Full-Text Articles in Speech and Rhetorical Studies
The Jonestown Appeal: A Rhetorical Analysis Of Jim Jones’ “The Death Tapes”, Lindsey E. Wright
The Jonestown Appeal: A Rhetorical Analysis Of Jim Jones’ “The Death Tapes”, Lindsey E. Wright
Senior Honors Theses
Through the view of the Aristotelian analysis, this research identified how Jim Jones utilized rhetoric to persuade a large group of people. Pre-existing literature in the fields of psychology and communication have closely studied Jones’ manipulation tactics in both his speeches and interactions with his audiences. In addition to his persuasive tone, this study explored and evaluated the appeals of logos, pathos, and ethos tailored in Jim Jones’ final speech, Q042, now commonly coined, “The Death Tapes.” The methodology employed in this study meticulously examined the artifact by listening exclusively through the tapes for each appeal and the impacts of …
Situational Crisis Communication Theory And The British Royal Family, Addison Shaw
Situational Crisis Communication Theory And The British Royal Family, Addison Shaw
Senior Honors Theses
This thesis will analyze the public relations of the British Royal Family as seen through the lens of Timothy Coombs’ Situational Crisis Communication Theory (SCCT). Coombs’ (2007) theory provides a theoretical framework and guidelines for crisis response strategies when organizations experience a crisis. This thesis will particularly evaluate the public relations of the British Royal Family during the aftermath of Princess Diana’s death by examining primary artifacts such as newspaper articles and public statements made by the organization and the public. Furthermore, this thesis fills in the research gap regarding the evolution of the public’s perception of an organization with …
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Senior Honors Theses
The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …
A New Theory Of Communication: Privacy Surrender For Security Theory, Abigail Brewer
A New Theory Of Communication: Privacy Surrender For Security Theory, Abigail Brewer
Senior Honors Theses
This thesis seeks to analyze the viability of a newly proposed theory of communication, Privacy Surrender for Security Theory (PSST), by analyzing a quantitative survey administered by the researcher. Proposed in 2018 by a team of undergraduate students, Privacy Surrender for Security Theory seeks to explain why American citizens are willing to surrender their personal privacy rights for the sake of national security. The original team of researchers prepared a survey to further their study, and the researcher chose to administer a revised version of that survey through Facebook and a group message. Most participants surveyed said knowing that the …
The Role Of Storytelling In Promoting The Adoptions Of Older Children, Sarah Melody Vaughn
The Role Of Storytelling In Promoting The Adoptions Of Older Children, Sarah Melody Vaughn
Senior Honors Theses
The need for older children to be adopted out of foster care in the United States is very prevalent. Adoption and foster care organizations are constantly changing and shifting their marketing techniques and promotional materials in order to advocate for the adoption of children out of foster care. One strategy that many organizations employ is a storytelling strategy. These organizations tell the stories of broken children stuck in the foster care system with no hope of finding a forever family. They also tell redemption stories; stories of families that have sacrificed everything to adopt a needy child. Although stories are …
Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann
Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann
Senior Honors Theses
The Coca-Cola Company released an advertisement in 1971 that had powerful themes of unity in a time of significant discord around the world. Almost 50 years later, the Pepsi Company released an advertisement that aimed to accomplish similar values of unity and commonality when the world seemed at odds with itself. While both advertisements sought to convey similar messages, the reception could not have been more different. Coca-Cola has experienced continued praise for their famous “Hilltop” advertisement while Pepsi was forced to take their advertisement down within 24 hours of its release. This paper utilizes semiotic theory to analyze the …
Idealism And Pragmatism In The Rhetoric Of John Boehner: A Weaverian Analysis Of Congressional Discourse, Cody Hawley
Idealism And Pragmatism In The Rhetoric Of John Boehner: A Weaverian Analysis Of Congressional Discourse, Cody Hawley
Masters Theses
American political rhetoric is characterized by a synthesis of contradictory idealistic and pragmatic elements, both of which are necessary if there is to be convincing persuasion. The way in which politicians rhetorically approach this dichotomy is significant, however, current studies on the topic are limited to presidential discourse. There is little research on this topic in other settings such the United States House of Representatives. This criticism analyzes John Boehner's congressional rhetoric in the idealistic-pragmatic dichotomy. The critical method utilized is Richard Weaver's four forms of argument-genus, similitude, consequence, and circumstance. Eight speeches of John Boehner, four from his position …
Moore Of Feminine Style: A Rhetorical Examination Of "Wednesdays With Beth", Terrie Meeks
Moore Of Feminine Style: A Rhetorical Examination Of "Wednesdays With Beth", Terrie Meeks
Masters Theses
Beth Moore is a best-selling author of books and Bible studies, a speaker to crowds that fill places like the Georgia Super Dome, as well as an international speaker, a radio and television personality, and she is achieving this milestone as a woman, in a world lit with male stars. Through all of these venues it is estimated that Moore speaks to hundreds of thousands of people each year. One of Moore's most recent ventures is speaking on Life Today with James and Betty Robison. Each week features an episode of "Wednesdays with Beth." Using Karlyn Kohrs Campbell's theory of …
Duck, Duck, Oops!: A Content Analysis Of The Crisis Surrounding Phil Robertson, Sarah Malinda
Duck, Duck, Oops!: A Content Analysis Of The Crisis Surrounding Phil Robertson, Sarah Malinda
Masters Theses
The purpose of this study was to apply Benoit's theory of image restoration to apologetic discourse offered by those involved in the crisis surrounding Phil Robertson following his January 2014, GQ Magazine interview. This content analysis applied the theoretical framework to a collection of news segments, articles, and letters that contained apologetic discourse and analyzed them to identify the strategies of image restoration used. The results indicated that the most prevalent strategy used was transcendence- placing the act that caused offense in a different context. Robertson and those involved in his image restoration directed the audience's attention to higher moral …
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Masters Theses
In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …
The Rhetorical Canon Of Memory And The Assistive Use Of Mnemonics, Jonathan Bobby
The Rhetorical Canon Of Memory And The Assistive Use Of Mnemonics, Jonathan Bobby
Masters Theses
People often imagine at some point in their existence what it would be like to have a photographic memory. However, this mental aptitude is a misnomer, and extremely rare in humankind. What we possess from our Creator is a photographic mind. Our memory recall is based on the recognition of visual pictures that appear in our mind. The early communication theorists illustrated this recognition and described it in the fourth canon of rhetoric. Because of the advancements in information technology, memory no longer holds the significance it once did. Numerous academic texts refer to memory as the lost art of …
Operating The Silencer: Muted Group Theory In The Great Gatsby, Sarah Funderbruke
Operating The Silencer: Muted Group Theory In The Great Gatsby, Sarah Funderbruke
Masters Theses
This master's thesis examines gender and social roles seen in dialogue in the American classic novel, The Great Gatsby, by F. Scott Fitzgerald. The researcher conducted a coding and rhetorical analysis to determine if elements of muted group theory were in the novel. Muted group theory was developed by Edwin and Shirley Ardener after their research indicated that a culture's values and social structure were voiced through rhetoric. The theory states that dominance in certain groups mutes, or silences, others from communicating effectively. Five passages from The Great Gatsby were selected for this analysis. These passages highlighted dialogue between the …
Daniel Hannan, Thomas Paine, And The Rhetoric Of Outrage, Danae Brack
Daniel Hannan, Thomas Paine, And The Rhetoric Of Outrage, Danae Brack
Masters Theses
The purpose of this rhetorical study is to examine the textual charisma of Thomas Paine's Common Sense and Daniel Hannan's speech "The Devalued Prime Minister of a Devalued Government" and how that charisma made these artifacts successful in spreading outrage surrounding the historical and political events of their respective eras. The author uses Weber's theory of charisma filtered through Rosenberg and Hirschberg's expanded theory identifying lexical charisma, or the charisma of messages. The author analyzes Paine's and Hannan's use of persuasiveness, believability, and powerfulness, translating each of these characteristics into specific cues that can be identified in the individual texts. …
Kingdom Consequences: Socio-Political Dimensions Of Evangelistic Preaching, Kenneth Kinton
Kingdom Consequences: Socio-Political Dimensions Of Evangelistic Preaching, Kenneth Kinton
Doctoral Dissertations and Projects
This study examines biblical, historical, and theoretcial trends in evangelistic preaching. This has been accomplished using biblical evidence, as well as insights from theologians and scholars within the realm of society, politics, and Christianity. The study provides a suggested methodology of sermon preparation for communicating to the modern Church.
From A Rodent To A Rhetorician: An Ideological Analysis Of George Alexander Kennedy's Comparative Rhetoric, James Begley
From A Rodent To A Rhetorician: An Ideological Analysis Of George Alexander Kennedy's Comparative Rhetoric, James Begley
Masters Theses
George Alexander Kennedy, a professor of classics at the University of North Carolina at Chapel Hill, has given birth to a new understanding of rhetorical studies: he argues for the evolution of rhetoric from animals to humans. Using Sonja Foss's methodology of "ideological criticism," this thesis examined Kennedy's case as presented in his book, Comparative Rhetoric: an Historical and Cross-Cultural Introduction. This study discovered that the book was heavily influenced by a secular, pro-evolutionary ideology which dually contributed to its selective use of scientific evidences and production of inconsistent arguments. Evaluated on the basis of Biblical principles, this thesis concluded …
Paul’S Contextualization Of The Gospel Before The Areopagus In Acts 17, Philip J. Luca
Paul’S Contextualization Of The Gospel Before The Areopagus In Acts 17, Philip J. Luca
Senior Honors Theses
The following thesis is an analysis on Paul’s presentation of the gospel to the Areopagus as recorded in Acts 17:22-31. The reasons behind his drastic permutation of the kerygma will be scrutinized by studying the exposition of the main components of the speech in parallel with an analysis of his audience. The objective of the thesis is to investigate the Apostle’s consistency with the orthodox kerygma as well as his interaction with the Gentile listeners. In conclusion, consequences for a relevant gospel presentation today will be proposed in light of Paul’s homily to the Areopagite Council.