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Speech and Rhetorical Studies Commons™
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Full-Text Articles in Speech and Rhetorical Studies
Establishing Influence And Authority In Ancient Civilizations And Modern Politics: The Rhetoric Of Oracles And The Oracular Maneuvers Of Political Action Committees, Michel C. Lacrue
Graduate Theses and Dissertations
While most animals communicate in order to convey environmental information such as danger or where food is located, humans have evolved and developed an articulated language for a myriad of uses, and our language is the basis for how we shape and maintain reality. Language can be used to teach, express an attitude or affiliation to a group, and give us a sense of our state of being, but it can also be used to manipulate a narrative in order to gain power over others. This project argues that Political Action Committees (PACs), and the language that they use in …
Applause, Laughter, Chants, And Cheers: An Analysis Of The Rhetorical Skill Of The “Great Communicator”, Reagan Gresham Dye
Applause, Laughter, Chants, And Cheers: An Analysis Of The Rhetorical Skill Of The “Great Communicator”, Reagan Gresham Dye
Graduate Theses and Dissertations
This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such as …