Speech and Rhetorical Studies Commons^™

Leveraging The Rhetorical Energies Of Machines: Covid-19, Misinformation, And Persuasive Labor, Miles C. Coleman

Human-Machine Communication

The rampant misinformation amid the COVID-19 pandemic demonstrates an obvious need for persuasion. This article draws on the fields of digital rhetoric and rhetoric of science, technology, and medicine to explore the persuasive threats and opportunities machine communicators pose to public health. As a specific case, Alexa and the machine’s performative similarities to the Oracle at Delphi are tracked alongside the voice-based assistant’s further resonances with the discourses of expert systems to develop an account of the machine’s rhetorical energies. From here, machine communicators are discussed as optimal deliverers of inoculations against misinformation in light of the fact that their …

The Promotion Of Social Awakening Through The Speech Of Lewis Richardson: A Metaphorical Lens That Is Echoed Today, Suha Mohammed

International Crisis and Risk Communication Conference

This analysis will illustrate how a journey through the lens of metaphorical criticism can openly display the hardships, life, and reality of past African American voices, as their stories echo through the rhetor, Lewis Richardson. An examination of a striking speech that speaks volumes, recited by Lewis Richardson, will unravel the depth in imagery, interpretation, and symbolism from an application of a metaphorical critical lens that tells a story that just keeps getting louder and louder as it grows unheard. “When metaphor is seen as a way of knowing the world, it plays a particular role in argumentation” [8]. This …

Sorry Is Not Enough: Apology As A Crisis Management Tactic, Amiso M. George

International Crisis and Risk Communication Conference

Public admissions of personal or professional misdeeds, followed by apologies by high profile individuals and organizations are strategies and tactics of image restoration when a reputation is damaged. Although the ritual of an apology is an expected societal norm sometimes, they can make matters worse. Apology is effective depending on the offense, the place, time, language, tone of apology and if the recipient of the apology is willing to accept it. Another important element is the cultural factor. Apology that does not adhere to perceived cultural norms may not be received positively; thereby worsening the crisis situation. In 2018 and …

What’S Next In Communications? Panel Discussion, Wendy S. Perez, Jessica Green, Rachel Schaefer

Media Literacy: How the Era of Fake News Affects Public Service

Moderator: Staci M. Zavattaro, Ph.D

Panel Participants:

• Tom Hope, Assistant VP for Communications and Marketing, UCF
• Jamie Floer, Public Relations/Outreach Specialist, Orange County Utilities Dept
• Brian Schulte, Marketing Manager, Edyth Bush Institute for Philanthropy & Nonprofit Leadership

Abstract:

As society has evolved, so have preferred communications, people today prefer to send a text message versus making a call or talking in person. Everywhere we go technology has a great impact on today’s society. These technological advances have affected everything we do, including how we read, interpret, and disseminate information. More than ever, media literacy has become an important part of …