Speech and Rhetorical Studies Commons^™

Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma

Honors Thesis

Demagoguery refers to political rhetoric and activity that seeks support by appealing to the desires and prejudices of ordinary people. Demagogues are political leaders, such as Donald Trump and Adolf Hitler, who gain power by using a destructive approach to popular discourse. They influence culture by perpetuating and influencing ideologies, allowing them to take advantage of and fuel a dominating culture. Demagogues are present in today’s culture as the political divide becomes greater. This study aims to explain why demagogues are so influential and how social media might be contributing to their growth. In order to do this, three communication …

"Ok, Groomer" :(Post) Truth Rhetoric And Transphobia, Adit R. Selvaraj

All HCAS Student Capstones, Theses, and Dissertations

Paying attention to anti-LGBTQ rhetoric circulating on social media in Fall 2022, this thesis situates political rhetoric on Twitter, by analyzing the use of the hashtag #okgroomer. This hashtag, a corruption of the popular phrase “ok, boomer,” has been used to show contempt on social media by equating left-wing ideologies to pedophilia. Informed by gender critical theory, this work espouses the idea that #okgroomer is constructed as a post-truth ideal aided by the mythos that queer people are dangerous to children. To study #okgroomer, this thesis employs a critical technical discourse analysis informed by ecological scholarship to a case study …

Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball

Honors College Theses

Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …

2020 General Presidential Debates: The Coronavirus Clash, William L. Benoit, Kevin A. Stein

Speaker & Gavel

In the run up to the 2020 election on November 3, 2020, two presidential and one vice presidential debate were held (another planned presidential debate was cancelled because of coronavirus). The presidential debates used attacks more than acclaims – and more than previous debates (the vice presidential debate was fairly similar to previous VP debates). Biden and Trump discussed policy more than character (as did the VP debate and previous presidential and vice presidential debates). Unlike most previous encounters, conflicting with the theoretical prediction and in contrast to the vice presidential debate, the two Biden Trump debates in 2020 attacked …

Presidential Rhetoric And Media's Contribution To The Subjective Nature Of Truth In American Democracy, Bianca Miccolis

English Honors Theses

This thesis examines the role of media on the subjectivity of truth in presidential rhetoric and its ethical implications. In my three case studies, I find that there is some form of deception by each president in their chosen form of media. I analyze Roosevelt’s use of the radio, which he uses to hide his disability and gain more executive power to combat the Great Depression. I examine Reagan’s use of television and how he fabricates an intimate relationship with the American people to enact tax reform. Finally, I investigate Trump’s use of Twitter to deflect negative publicity as he …

Questions Of Professional Practice And Reporting On State Secrets: Glenn Greenwald And The Nsa Leaks, Rebecca M. Rice

Secrecy and Society

In 2013, journalist Glenn Greenwald met with Edward Snowden, who leaked the most documents in the history of the U.S. National Security Agency (NSA). Greenwald reported on these documents and proved that the NSA spied on millions of American citizens. However, he also provided commentary about the state of journalism and argued that journalists are often complicit in the keeping of state secrets. Using a rhetorical analysis of Greenwald's writings in The Guardian and his later book, this essay argues that journalists function as a technical audience that debates professional standards for leaking secrets. In Greenwald's case, journalists were …

Ascriptive Nationalism, Demagoguery, And The Modern Presidency: A Case Study In Constitutional Decay, Christopher J. Putney

Dissertations, Theses, and Capstone Projects

This study is an account of the modern presidency as a source––and under Donald Trump, an accelerant––of systemic problems in American politics. Against the prevailing scholarly view of the Trump presidency as an unqualified aberration, I argue that the signal features of his efforts at governance are actually the product of converging patterns of political and institutional order. Building on seminal (but previously disjointed) work on ascriptive Americanism and the rhetorical presidency, I show that Trump represents the political synthesis of America’s ascriptive tradition and a form of presidential leadership inaugurated more than a century ago by Woodrow Wilson. Moreover, …

Terministic Screening And Conspiracy Theory In Political Communication: A Critical Analysis Of Trump’S Rhetorical Ties To Fair And Alex Jones Through “Invasion” Immigration Discourse, Emily A. Wiedeman

Masters Theses

This study focuses on the political and social communicative implications that result from mirrored anti-LatinX immigration discourses from three different political entities: President Donald Trump, special-interest hate group the Federation for Immigration Reform (FAIR), and conspiracy theorist Alex Jones. Through a critical communication lens, the author presents and discusses the influence of presidential communication, and its ability to contribute to and bolster xenophobic political undertones, creating a communicative environment that functions to empower and embolden proponents of racially based discrimination. Further, this study discusses the power presidential communication has to legitimize, normalize, and amplify the racist and xenophobic anti-LatinX discourses …

Make The Inaugural Great Again: A Rhetorical Analysis Of Donald J. Trump’S Inaugural Address, Danielle F. Dickerson

Electronic Theses and Dissertations

In this thesis, I utilized three distinct theories (ideographs, dramatism, and the bully pulpit) to rhetorically analyze and assess President Trump’s 2017 inaugural address. Ultimately, I analyzed whether Trump deviated from Campbell and Jamieson’s (1985) presidential inaugural expectations. While the presidential inaugural address was the only text analyzed, implications were drawn from Trump’s rhetoric leading up to and within the inaugural. This thesis also analyzed Trump’s rhetoric through social media, specifically Twitter, and looked at the context surrounding the inaugural. I suggest, through my research, that Trump does deviate from the traditional framework of the inaugural address, and ultimately modernized …

The Rhetoric Is On The Wall: A Multimodal Study Of The U.S. – Mexico Border Through Image Narratives, Kristoffer Mason

Global Honors Theses

This paper applied social semiotics and systemic functional theory to study visual narratives related to President Trump’s border wall project and U.S. immigration policy. The images were selected by new articles posted by The New York Times using search parameters “border wall” and “undocumented immigration” between the dates of March 13 – April 13, 2018. Images were selected and categorized based on visual themes related to the border wall and policy enforcement. Of these categories, two images were selected for vertical perspective, vector patterns, and gestures to discover the narratives. Analysis of the images showed that social power and hierarchical …

Applause, Laughter, Chants, And Cheers: An Analysis Of The Rhetorical Skill Of The “Great Communicator”, Reagan Gresham Dye

Graduate Theses and Dissertations

This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such as …

The Words Of War: A Content Analysis Of Republican Presidential Speeches From Dwight D. Eisenhower, Richard M. Nixon, George W. Bush, And Donald J. Trump, Patrick Lee

Electronic Theses and Dissertations

In this analysis of public speeches from four American presidents from the Republican party, the ways in which those presidents discuss and position American defense activities and stances are examined, to track the progression from the 1960s to the present. Presidents from one party were chosen, who presided over a period of active armed conflict or cold war. The addresses analyzed comprised public addresses to Congress or the American people. The analysis groups recurring frames--conceptually developed based on framing and agenda setting theories--into thematic categories for each president. Some frames were more salient for certain presidents than for others. Other …

The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield

Oswald Research and Creativity Competition

The rising popularity of social media has affected the communication methods of political candidates within the United States. Given the online presence of candidates in recent years, this paper argues that it’s time to consider internet memes – one of the many facets most commonly found on social media – as political rhetoric. This paper seeks to discern which components of an internet meme are most effective in persuading a young voter, using a visually rhetorical approach to understand which characteristics make it most effective. The study also seeks to find which demographics are most likely to be influenced, using …

Presidential Campaign Talk: Question-Answering In ‘Neutral Informational Interviews’, Angela Cora Garcia

Natural & Applied Sciences Faculty Publications

This article is a dual-case analysis of presidential campaign interviews conducted with former President George HW Bush when he was campaigning for the Republican presidential nomination in 1980, and former President William J. Clinton when he was campaigning for the presidency in 1991. Both interviews were conducted at high schools in New Hampshire and are publicly available on the C-SPAN website. The purpose of this analysis is to investigate how the success or failure of political campaigns may be tied to candidates’ interactional competence and pragmatic skills. This will be done through an examination of the strengths and weaknesses of …

Drury And Kuehl 2018 Introduction To The Special Issue On The Rhetoric Of The 2016 U S Election.Pdf, Sara A. M. Drury, Rebecca A. Kuehl

Rebecca A. Kuehl

No abstract provided.

Recasting The Founding Fathers: The Tea Party Movement, Neoliberalism, And American Myth, Calvin Coker

Speaker & Gavel

This article analyzes representative texts from the Tea Party Movement (TPM), a conservative American political movement, to demonstrate the TPM uses the myth of the Founding Fathers as an argumentative strategy to craft and justify a sanitary neoliberal political project. The necessity of such of a project lies in the underlying democratic crisis of neoliberalism, a crisis navigated by the TPM through strategic use of political myth. Neoliberal policies require, in many instances, democratic consent, though those policies often serve to disenfranchise many of the groups supporting them. This essay argues the TPM uses myth for the purpose of creating …

Grassroots Diplomacy And Vernacular Law: The Discourse Of Food Sovereignty In Maine, John Welton

Electronic Theses and Dissertations

This thesis studies the discourse of food sovereignty in Maine, a coalition of small-scale farmers, consumers, and citizens building an alternative food system based on a distributed form of production, processing, selling, purchasing, and consumption. This distribution occurs at the municipal level through the enactment of ordinances. Using critical-rhetorical field methods, I argue that the discourse of food sovereignty in Maine develops a ‘constitutive’ rhetoric that composes rural society through affective relationships. Advocates engage the industrial food system to both expose its systemic bias against small-scale farming and construct their own discourse of belonging. Based upon agrarian values such as …

Inside The Coal Industry’S Rhetorical Playbook, Steve Schwarze, Jennifer Peeples, Jen Schneider, Pete Bsumek

Public Policy and Administration Faculty Publications and Presentations

If citizens have heard anything about the upheaval in the U.S. coal industry, it is probably the insistence that President Obama and the EPA have waged a “war on coal.” This phrase is written into President-elect Donald Trump’s energy platform, which promises to “end the war on coal.”

The Syrian Refugee Crisis: A Rhetorical Analysis Of President Barack Obama, Hillary Clinton, And President Donald J. Trump’S Political Discourse About Syrian Refugees, Erin Lionberger

Electronic Theses and Dissertations

In this thesis, I introduce the reader to sixteen texts of political discourse about Syrian refugees from three rhetors; President Barack Obama, Hillary Clinton and President Donald J. Trump. As the Syrian refugee crisis continues to grow, political leaders and citizens around the world debate the appropriate way to provide aid to those fleeing Syria. I rhetorically analyze multiple texts from each of these politicians’ and their use of framing, ideographs and metaphors within their political discourse. In my research, I suggest that the framing language used by each rhetor about Syrian refugees has varying impacts on the audience. The …

Hillary Rodham Clinton And Shifts In Gendered Rhetorical Style, Mackenzie Lombardi

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Hillary Rodham Clinton is arguably the most visible and controversial female political figure of our time. As First Lady, the Senator from New York, the Secretary of State, and a two-time Presidential candidate, the rhetorical space around Clinton is saturated with cultural assumptions of gender, power, and politics. In many ways Clinton is emblematic of the infamous “double bind” that all women who seek to challenge normative gendered roles must inevitably face. Much academic and cultural focus has been centered on the ways in which Hillary Rodham Clinton is a subject of gendered rhetoric. This paper, instead, builds on the …

A New Test Of Issue Ownership Theory: U.S. Senate Campaign Debates, John C. Davis

Speaker & Gavel

This study tests issue ownership theory on U.S. Senate debates. Issue ownership theory states that each of the two major American parties possess issues which the public perceive to be best handled by one party over another. Republicans are thought to be better at handling problems concerning national defense, foreign policy, and taxes. Democrats are believed to be better at addressing issues such as education, health care, and the environment. This study hypothesizes that, due to unique characteristics regarding the office being sought, U.S. Senate candidates from both major parties do not adhere to previously recognized patterns of issue ownership …

Coverage Of The 2008 Presidential Primary Campaign By Males, Females, And Mixed Journalist Groups, Sheri Whalen

Speaker & Gavel

This study examines the trait, issue and tone coverage of Hillary Clinton, Barack Obama and John Edwards during the 2008 Democratic presidential primary campaign by male, female and groups of male and female journalists in newspapers, newsmagazines and Sunday morning political television shows. Results indicate that the media focused more on traits than issues during the campaign. However, female and groups of male and female newspaper journalists focused more on issues than traits. All three journalist groups gave Hillary Clinton more negative than positive coverage and Barack Obama more positive than negative coverage. Female and groups of male and female …

Motivated Reasoning And Viewers' Reactions To The First 2012 Presidential Debate, Jeffrey W. Jarman

Speaker & Gavel

General election presidential debates are highly argumentative encounters filled with evidence, argument, and refutation. While the candidates come to the debates armed with evidence and arguments in support of their positions, it is unclear how the audience interprets the information. This paper reports the findings from a study of the first presidential debate in 2012. Participants evaluated the strength of arguments made by Obama and Romney, as well as which candidate won each segment of the debate. The study confirms that viewers do not dispassionately evaluate the debate, but instead are driven by partisan interests that lead them to find …

Linguistic Qualities Of President Franklin D. Roosevelt's Public Addresses: A Primary Source Based Study, Ashleigh Cox

Georgia State Undergraduate Research Conference

No abstract provided.

Points Of Stasis In The 1960 And 2000 Presidential Debates, Kevin Stein

Speaker & Gavel

The clash component of a presidential debate sets it apart from other types of campaign messages because the candidates are faced with a potential for “imminent rebuttal” not found in other types of messages, such as television spots or stump speeches. This study is a rhetorical analysis of the 1960 and 2000 presidential debates and attempts to identify the specific points of stasis (clash) where two arguments meet. These points of stasis are labeled in the classic rhetorical theory literature as conjectural, qualitative, definitional, and translative. The study tests the application of these categories as a precursor to future research …

To Answer, Or Not To Answer - That Is The Question Of The Hour: Image Restoration Strategies And Media Coverage Of Past Drug Use Questions In The Presidential Campaigns Of Bill Clinton And George W. Bush, Shari Veil

Speaker & Gavel

This study analyzed the relationship between image restoration strategies and media coverage, specifically, the image restoration strategies utilized by Bill Clinton in 1992 and George W. Bush in 1999 in response to questions of past drug use and the ensuing media coverage during the respective campaigns. A literature review of political apologia and image restoration strategies is presented, followed by potential explanations for the extensive media coverage of the drug issue. Articles published in 7 newspapers during the respective political campaigns were retrieved and textually analyzed to determine the candidates’ image restoration strategies. The reported presidential comments were then critically …

Winning The Peace: The "Three Pillars" Of George Bush At Whitehall Palace, Terry Robertson

Speaker & Gavel

The November, 19, 2003 speech given by George W. Bush at Whitehall Palace in Great Britain was one of the most significant in the President’s political career. Mr. Bush attempts, in the speech, to reinforce his proponents as well as negate the arguments of his skeptics. This work illustrates, through Neo- Aristotelian rhetorical criticism how the President met the rhetorical situation, how he utilized language and rhetorical devices, and critiques the means of persuasion utilized by Mr. Bush.

Third Party Candidates In Political Debates: Muted Groups Struggling To Express Themselves, Carolyn Prentice

Speaker & Gavel

With the rise of a multitude of political parties, some campaign debate organizers are beginning to include third party candidates in their public debates. However, these third party candidates have been ignored in campaign debate literature. This study analyzed the transcripts of three campaign debates that included third party candidates, using muted group theory to understand the impact of third party candidates in campaign debates. The analysis demonstrates that third party candidates experience the communication obstacles of muted groups.

Since World War II, party affiliation among U.S. voters and straight-ticket voting has been on the decline (Miller & Shanks, 1996). …

A Functional Analysis Of Non-Presidential Primary Debates, William L. Benoit, Jayne R. Goode

Speaker & Gavel

Despite the fact that political debates are increasingly common at all levels of government, relatively little work investigates the content of non-presidential debates (and work on primary debates is even less common). This study breaks new ground by analyzing four non-presidential primary debates. Two Democratic gubernatorial debates, one Republican U.S. Senate debate, and one Republican U.S. House debate were content analyzed using the framework of the functional theory of political campaign discourse. Overall, these debates were mainly positive, with 71% acclaims, 22% attacks, and 7% defenses. The Democratic (and gubernatorial) debates had more attacks and defenses and fewer defenses than …

Newspaper Coverage Of U.S. Senate Debates, William L. Benoit, Corey Davis

Speaker & Gavel

Political debates are important message forms, capable of informing and in-fluencing voters. However, news coverage of debates informs and influences both those who watch, and those who do not watch, the debates. This study compared the content (functions and topics) of 10 U.S. Senate debates from 1998-2004 with the content of newspaper articles about those particular debates. Newspaper coverage of debates was significantly more negative than the debates themselves, reporting a higher percentage of attacks and a smaller percentage of acclaims than the candidates employed. The newspaper articles also stressed character more, and policy less, than the candidates. This journalistic …