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Speech and Rhetorical Studies Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Speech and Rhetorical Studies
Charge The Cockpit Or Die: An Anatomy Of Fear-Driven Political Rhetoric In American Conservatism, Daniel Hostetter
Charge The Cockpit Or Die: An Anatomy Of Fear-Driven Political Rhetoric In American Conservatism, Daniel Hostetter
Senior Honors Theses
Subthreshold negative emotions have superseded conscious reason as the initial and strongest motivators of political behavior. Political neuroscience uses the concepts of negativity bias and terror management theory to explore why fear-driven rhetoric plays such an outsized role in determining human political actions. These mechanisms of human anthropology are explored by competing explanations from biblical and evolutionary scholars who attempt to understand their contribution to human vulnerabilities to fear. When these mechanisms are observed in fear-driven political rhetoric, three common characteristics emerge: exaggerated threat, tribal combat, and religious apocalypse, which provide a new framework for explaining how modern populist leaders …
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Senior Honors Theses
The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …
A New Theory Of Communication: Privacy Surrender For Security Theory, Abigail Brewer
A New Theory Of Communication: Privacy Surrender For Security Theory, Abigail Brewer
Senior Honors Theses
This thesis seeks to analyze the viability of a newly proposed theory of communication, Privacy Surrender for Security Theory (PSST), by analyzing a quantitative survey administered by the researcher. Proposed in 2018 by a team of undergraduate students, Privacy Surrender for Security Theory seeks to explain why American citizens are willing to surrender their personal privacy rights for the sake of national security. The original team of researchers prepared a survey to further their study, and the researcher chose to administer a revised version of that survey through Facebook and a group message. Most participants surveyed said knowing that the …