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Speech and Rhetorical Studies Commons

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Social Influence and Political Communication

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Full-Text Articles in Speech and Rhetorical Studies

Persuasive Effects Of Story And Statistical Evidence, E. James Baesler Jan 1997

Persuasive Effects Of Story And Statistical Evidence, E. James Baesler

Communication & Theatre Arts Faculty Publications

The persuasive effects of story and statistical evidence were examined for three different message topics. Students (N = 100) read three story or statistical messages and completed post-test measures, including ones involving beliefs and cognitive responses. A two-way interaction between message topic and evidence indicated that the persuasiveness of evidence varied by message topic. Exploratory analyses revealed that statistics were rated as more scientific and less personal than stories, but these characteristics of evidence were not related to persuasiveness.


Ua37/23 Whas Broadcast No. 61, Whas, Western Kentucky University, Earl Moore Apr 1937

Ua37/23 Whas Broadcast No. 61, Whas, Western Kentucky University, Earl Moore

WKU Archives Records

Script for weekly WKU broadcast on WHAS radio featuring a debate between WKU and Asbury College on minimum wage. Individuals included in the broadcast were Earl Moore, Louis Salomon, Charles Crain, B.H. Henard, Julius Brasher and Charles Runyan.


Ua37/23 Whas Broadcast No. 23, Whas, Western Kentucky University, Earl Moore Feb 1936

Ua37/23 Whas Broadcast No. 23, Whas, Western Kentucky University, Earl Moore

WKU Archives Records

Script for weekly WKU broadcast on WHAS radio. includes letter from Henry Cherry advertising the debate program between WKU and Asbury College. Debaters were Paul Huddleston and Coy Parsley discussing the power of the Supreme Court.