Speech and Rhetorical Studies Commons^™

Power Grid Politics: Winter Storm Uri And Texas Governor Greg Abbott's Image Repair Discourse, Matthew Gerber, Breann Bates, Chloe Caballero, Adán De La Garza, Erica Kolson

Speaker & Gavel

Winter storm Uri hit the state of Texas on February 14, 2021. Bringing record amounts of snow, ice, and prolonged sub-zero temperatures, the storm caused widespread power outages which led to hundreds of deaths, and created a complex rhetorical situation for Governor Greg Abbott. This article examines the image repair discourse engaged in by Abbott, and ultimately concludes that his use of blame-shifting, corrective action, and defeasibility strategies were ultimately effective, but to varying degrees based on each respective strategy. We argue herein that Abbott’s strategy of shifting the blame for the debacle to ERCOT was his most effective tactic, …