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Social Influence and Political Communication

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Communication and Theater Association of Minnesota Journal

Politics

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Explaining The Revolution: Vernacular Discourse And The Tipping Point In America’S 2006 Midterm Election, Ryan Michael Shepard Nov 2015

Explaining The Revolution: Vernacular Discourse And The Tipping Point In America’S 2006 Midterm Election, Ryan Michael Shepard

Communication and Theater Association of Minnesota Journal

The 2006 midterm election marked perhaps the first time that the American public held the Bush administration accountable for its controversial actions. Various explanations have been offered for the backlash, ranging from public concern about the war to disgust over sex scandals involving prominent conservatives. In this essay, through analysis of vernacular discourse appearing in letters to the editor from USA Today, I argue that the election results stemmed from Bush’s weakening credibility – in respect to the dimensions of honesty, competence, and moderation – which limited the effectiveness of his rhetoric that was so powerful since September 11th.


Paws, Pathos And Presidential Persuasion: Franklin Roosevelt’S "Fala Speech" As Precursor And Model For Richard Nixon's "Checkers Speech", John Llewellyn Nov 2015

Paws, Pathos And Presidential Persuasion: Franklin Roosevelt’S "Fala Speech" As Precursor And Model For Richard Nixon's "Checkers Speech", John Llewellyn

Communication and Theater Association of Minnesota Journal

In autumn 1944 Franklin Roosevelt’s presidential campaign was losing momentum. Then, in Congressional debate, U. S. Representative Harold Knutson of Minnesota accused Roosevelt of extravagance, claiming he sent a Navy destroyer to the Aleutian Islands to retrieve his Scottish terrier. FDR parried these charges with "the Fala speech," a mocking and acerbic attack on Republicans ("No, not content with that, they now include my little dog, Fala") that reenergized his campaign. "The Fala speech" also indirectly rescued Richard Nixon. Under attack in the 1952 campaign, Nixon saved his vice presidential aspirations and political career with the "Checkers" address. However, the …