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Full-Text Articles in Speech and Rhetorical Studies
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Masters Theses
In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …
Daniel Hannan, Thomas Paine, And The Rhetoric Of Outrage, Danae Brack
Daniel Hannan, Thomas Paine, And The Rhetoric Of Outrage, Danae Brack
Masters Theses
The purpose of this rhetorical study is to examine the textual charisma of Thomas Paine's Common Sense and Daniel Hannan's speech "The Devalued Prime Minister of a Devalued Government" and how that charisma made these artifacts successful in spreading outrage surrounding the historical and political events of their respective eras. The author uses Weber's theory of charisma filtered through Rosenberg and Hirschberg's expanded theory identifying lexical charisma, or the charisma of messages. The author analyzes Paine's and Hannan's use of persuasiveness, believability, and powerfulness, translating each of these characteristics into specific cues that can be identified in the individual texts. …
From A Rodent To A Rhetorician: An Ideological Analysis Of George Alexander Kennedy's Comparative Rhetoric, James Begley
From A Rodent To A Rhetorician: An Ideological Analysis Of George Alexander Kennedy's Comparative Rhetoric, James Begley
Masters Theses
George Alexander Kennedy, a professor of classics at the University of North Carolina at Chapel Hill, has given birth to a new understanding of rhetorical studies: he argues for the evolution of rhetoric from animals to humans. Using Sonja Foss's methodology of "ideological criticism," this thesis examined Kennedy's case as presented in his book, Comparative Rhetoric: an Historical and Cross-Cultural Introduction. This study discovered that the book was heavily influenced by a secular, pro-evolutionary ideology which dually contributed to its selective use of scientific evidences and production of inconsistent arguments. Evaluated on the basis of Biblical principles, this thesis concluded …