Speech and Rhetorical Studies Commons^™

Survival Strategies In Solidly Partisan States An Analysis Of Centrist Appeals In 2012 U.S. Senate Debates, Matthew L. Spialek, Stevie M. Munz

Speaker & Gavel

With the growing number of centrist senators diminishing on Capitol Hill, the next few election cycles will be crucial to the survival of this moderate group of lawmakers. Campaign debate scholars should investigate how vulnerable incumbents construct a centrist issue agenda and image to connect with voters in states ideologically incongruent with the incumbents’ parties. In doing so, debate scholars will also fill the lack of lower-level debate research. Utilizing both quantitative and qualitative methods, this analysis examined the debate appeals of Sens. Claire McCaskill (D-MO) and Scott Brown (R-MA). Findings suggest McCaskill’s issue agenda was congruent with a centrist …