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Full-Text Articles in Speech and Rhetorical Studies
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Senior Honors Theses
The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
Mahurin Honors College Capstone Experience/Thesis Projects
Bill Clinton was the United States of America’s (U.S.) 42nd President, and his rhetoric set the tone of U.S. political climate for years following his presidency. Due to the power that a president possesses, a president’s presence and statements are frequently analyzed. It is clear, however, that there is a lack of research completed on presidential rhetoric. Upon this realization, I reflected on my previous areas of research; one of those areas was the first term presidential rhetoric of Clinton. As a result, I decided that a rhetorical analysis of some of the major rhetoric that contributed to Clinton’s first …
Rhetorical Analysis Of Monsanto, Kyle J. Brannon
Rhetorical Analysis Of Monsanto, Kyle J. Brannon
Undergraduate Honors Theses
Rhetoric, and therefore persuasion, can be utilized to impact society in profound ways. These communication devices can also be used for more sinister and nefarious purposes that can leave black marks on any society’s history. For the purpose of this rhetorical analysis, I thoroughly investigated three artifacts used by the Monsanto Corporation. This project attempts to show how Monsanto utilizes rhetoric and persuasion to convince consumers their products are safe to purchase, although there is no scientific consensus regarding that safety to humans and the environment. Through an examination of these artifacts, I was able to examine how Monsanto used …