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Full-Text Articles in Speech and Rhetorical Studies
From Coalescence To Bureaucratization: Veganuary’S Use Of Rhetorical Strategies On Social Media, Sabrina A. Carr
From Coalescence To Bureaucratization: Veganuary’S Use Of Rhetorical Strategies On Social Media, Sabrina A. Carr
Masters Theses & Specialist Projects
Social movement plays an integral part in how our society makes progress and changes overtime. With the birth and adoption of digital technologies comes new and unique opportunities for social movements and social movement organizations to make further progress and accomplish its goals. This study uses the foundations of organizational identification and values advocacy to evaluate the rhetoric of a specific organization within the vegan movement, Veganuary, and shows how this organization utilizes various strategies on its social media platforms to grow as an organization over a six-year time period. Specifically, I argue that Veganuary was able to move from …
The Liberty Counsel's : An Ideographic Analysis, Daniel M. Chick
The Liberty Counsel's : An Ideographic Analysis, Daniel M. Chick
Masters Theses & Specialist Projects
Ideology is a powerful means of persuasion in contemporary audience appeals. Through the means of ideographic and fragmentary analyses provided by Michael Calvin McGee (1980, 1990) and Saindon (2008), I examine the rhetorical appeals made by the Liberty Counsel, an evangelical Christian organization, which provides legal counsel for cases regarding “religious liberty.” Through an ideographic and fragmentary analysis, I conclude that the Counsel utilizes the ideograph as a superseding means of denoting its ideology. Further, I argue that is the ideograph that represents the ontological nature of the organization’s philosophy and serves as the guiding principle for many of the …
Crisis Of Man To Crisis Of Men: Ray Rice And The Nfl's Transition From Crisis Of Image To Crisis Of Ethics, Heidi E. Sisler
Crisis Of Man To Crisis Of Men: Ray Rice And The Nfl's Transition From Crisis Of Image To Crisis Of Ethics, Heidi E. Sisler
Masters Theses & Specialist Projects
Using typologies by Benoit (1995), Seeger (2006), and Heath (2006) this study argues that when an organization encounters multiple complications (e.g., perceived guilt, magnitude of harm, nature of the victims, etc.) compounding a crisis situation, that the organization’s best course of action is to employ atonement rhetoric. Second, this study also argues for the inclusion of a new best practice in crisis communication, which highlights the importance of organizations to recognize the impact visual evidence, especially video footage, has on complicating crisis response while also increasing demand for an appropriate and timely response. To do this the study uses the …