Speech and Rhetorical Studies Commons^™

Integrating University Value Messages Into The Basic Communication Course: Implications For Student Recall And Adjustment To College, Kristen L. Farris, Michael Burns

Basic Communication Course Annual

This study investigated the effects of integrating a university’s core value messages into the curriculum of a basic communication course on student recall of the messages, adjustment to college, and learning. A quasi-experimental design was used to examine differences between students (n = 302) assigned to one of three conditions: control group, message-only group, and message and experience group. The message and experience group learned about the university’s core value messages as part of their course curriculum, engaged in an out-of-class experience focused on these value messages, and completed a group problem-solving project related to these messages. The message only …