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Full-Text Articles in Speech and Rhetorical Studies
Mother Knows Best The Rhetorical Persona Of Michelle Obama And The "Let's Move" Campaign, Monika Bertaki
Mother Knows Best The Rhetorical Persona Of Michelle Obama And The "Let's Move" Campaign, Monika Bertaki
Graduate Research Symposium (GCUA) (2010 - 2017)
Some first ladies are often condemned for being too involved with the presidents' power in politics and other first ladies find themselves condemned for the lack of involvement. First ladies, it seems, are damned if they do and damned if they don't. Consequently, Michelle Obama faces rhetorical problems, which in some respects are similar to those of previous first ladies, and in other respects are quite different. Along with the criticisms encountered by previous presidential wives, Obama faces the stereotypes African American women have endured since the inception of the nation. Michelle Obama's "Let's Move" campaign serves as a rhetorical …
Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira
Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira
Northwest Communication Association Conference Papers & Presentations
This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …