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Duck, Duck, Oops!: A Content Analysis Of The Crisis Surrounding Phil Robertson, Sarah Malinda
Duck, Duck, Oops!: A Content Analysis Of The Crisis Surrounding Phil Robertson, Sarah Malinda
Masters Theses
The purpose of this study was to apply Benoit's theory of image restoration to apologetic discourse offered by those involved in the crisis surrounding Phil Robertson following his January 2014, GQ Magazine interview. This content analysis applied the theoretical framework to a collection of news segments, articles, and letters that contained apologetic discourse and analyzed them to identify the strategies of image restoration used. The results indicated that the most prevalent strategy used was transcendence- placing the act that caused offense in a different context. Robertson and those involved in his image restoration directed the audience's attention to higher moral …