Open Access. Powered by Scholars. Published by Universities.®
Speech and Rhetorical Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
-
- Advertising (1)
- Business Administration, General (1)
- Business Administration, Marketing (1)
- Comedy (1)
- Content Analysis (1)
-
- Corruption (1)
- Elaboration Likelihood Model (1)
- Feminism (1)
- Geico (1)
- Gender norms (1)
- Humorous Message Taxonomy (1)
- India (1)
- Language, Rhetoric and Composition (1)
- Marketing (1)
- Mass Communications (1)
- Media (1)
- Media,Politics and Mediatization (1)
- Patriarchy (1)
- Political Change (1)
- Politics Media Nexus (1)
- Radia Tapes (1)
- Stereotypes (1)
- Wikileaks (1)
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Speech and Rhetorical Studies
The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr
The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only.After reporting properly the media can educate the public to form their own opinion in the matters of public interest. Throughout the centuries, the world has never existed without information and communication, hence the inexhaustible essence of mass media. The government has the power to either make or reject whatever that will exist within its environment. It also determines how free the mass media …
"Bridesmaids": A Modern Response To Patriarchy, Blair Buckley
"Bridesmaids": A Modern Response To Patriarchy, Blair Buckley
Communication Studies
This senior project analyzes the rhetorical means by which the movie "Bridesmaids" rejects yet also heeds to patriarchal standards. In this paper I examine the film by performing a feminist critique, also employing elements of ideological criticism.
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Masters Theses
In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …