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Articles 1 - 30 of 531
Full-Text Articles in Social Influence and Political Communication
Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress
Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress
Journal of Social, Behavioral, and Health Sciences
Public online communication has increasingly included violence-related content that is meme-based, ironic, visually stylized, multimodal, and only partially ideological. This comprehensive literature review synthesized research on online extremism, extremist memes, toxic multimodal content, dehumanizing digital communication, nihilistic violent extremism, warning behaviors, platform affordances, and youth-facing online environments. The purpose was to clarify what the literature had established; identify where the scholarship remained fragmented; and map research domains relevant to social, behavioral, public safety, and human services scholarship. The review used a structured, comprehensive literature review strategy supported by integrative synthesis procedures. The final corpus contained 34 scholarly sources, including 32 …
State Of The World: Presidential Rhetoric At The United Nations, Jason A. Edwards, Zoe Hess Carney, Kory Hoyt
State Of The World: Presidential Rhetoric At The United Nations, Jason A. Edwards, Zoe Hess Carney, Kory Hoyt
Communication and Theater Association of Minnesota Journal
In 1982, President Reagan spoke to the United Nations General Assembly (UNGA) for the first time. In doing so, Reagan established a presidential tradition that, we argue, created a new genre of presidential rhetoric. Like the State of the Union speech, presidents, in this address, outline their vision for U.S. foreign policy and global politics for the coming year. Specifically, presidents mediate on the history and values of the United Nations, assess the current state of global affairs, and offer policy recommendations to deal with those issues. Examining presidential rhetoric at the United Nations offers a heuristic to understand U.S. …
Ssw 701.50: Social Welfare Policy, Ian G. Williams
Ssw 701.50: Social Welfare Policy, Ian G. Williams
Open Educational Resources
This syllabus is an Open Educational Resources (OER) remixed version of SSW 701.50: Social Welfare Policy, which is taught at the Silberman School of Social Work at Hunter College. This version updated the content and integrated additional OER materials, as part of the Summer 2026 cohort of The Open Knowledge Fellowship at the Mina Rees Library. It is a Zero-Textbook (ZTC) cost course and integrates materials from a range of academic disciplines. Official course description is as follows:
"This foundation course furnishes you with the orienting knowledge and skills needed to examine social welfare policies and to understand their relevance …
From Research To Decision In A Uk Parliamentary Office: How Internal Communication Translates Complex Information Into Workplace Action, Donovan Singh
From Research To Decision In A Uk Parliamentary Office: How Internal Communication Translates Complex Information Into Workplace Action, Donovan Singh
Faculty Curated Undergraduate Works
This project examines how internal workplace communication translates complex information into guidance that a decision-maker can use. The project uses an anonymised UK parliamentary office as a practice-based case study. The elected representative is referred to as MP A, the placement office as Parliamentary Office A, and the placement supervisor as Supervisor B. Anonymisation is necessary because the project analyses briefing practice and workplace feedback rather than the identity, political position, or internal operations of a specific office.
The research question is: How does internal communication translate complex information into clear, accurate and actionable guidance for workplace decision-makers? The project …
Expanding The Cognitive Attentional Standards Platform Through Artificial Influence Assessment (Aia): Rationale, Development, And Measurement Design, Delante Clark
Graduate Scholarship and Creative Works
Artificial intelligence is increasingly shaping how individuals access information, make decisions, and interact with digital environments. The Cognitive Attentional Standards Platform (C.A.S.) was developed to assess attention related harms, cognitive safety, digital autonomy, and platform influence across digital systems (Clark, 2026). However, the growth of generative AI, conversational agents, and algorithmic decision support technologies has introduced new forms of influence that may not be fully captured by existing assessment domains. This paper proposes the Artificial Influence Assessment (AIA) as an expansion of the C.A.S. framework designed to measure AI mediated influence on cognition, behavior, autonomy, and information processing. Drawing on …
Governing Algorithmic Attention: Attention Safeguard Models And The Cognitive Attentional Standard As System Level Interventions In Human Computer Interaction, Behavioral Economics, And Artificial Intelligence, Delante Clark
Graduate Scholarship and Creative Works
Algorithmic recommendation systems and interface designs shape attention by combining visually salient cues with uncertain reward timing and low friction interaction. These conditions can sustain anticipatory checking, extend time on task, and reduce natural disengagement points through patterns such as infinite scrolling and autoplay. This paper synthesizes research across neuroscience, human computer interaction, behavioral economics, and artificial intelligence to argue that attention capture is a predictable outcome of incentive driven design rather than an individual failure of self regulation. It advances the Attention Safeguard Models and the Cognitive Attentional Standard as system level interventions that regulate exposure conditions, pacing, and …
Spotting Power: Reframing Media Literacy In Civic Education, Kason Kendall
Spotting Power: Reframing Media Literacy In Civic Education, Kason Kendall
Democracy & Education
This article analyzes and critiques the tendency to frame media literacy as a neutral skill set concentrated on verifying sources, or "spotting the error." While this approach emphasizes cognitive habits of checking for bias and accuracy, it does not adequately prepare students to understand intentional misinformation as a political strategy. Building on Matthew's (2020) response to Curry and Cherner (2019), I propose that limiting media literacy to error correction hides the strategic production and intentional spread of disinformation by powerful organizations, corporations, and media outlets. Rooted in curriculum theory and the work of scholars such as Gramsci, Hall, Habermas, and …
Exploring Border Rhetoric, Resistance, And The American Dream: Alexandria Ocasio-Cortez' First House Address, Candice L. Ruh Phd, Cassandra Hightower
Exploring Border Rhetoric, Resistance, And The American Dream: Alexandria Ocasio-Cortez' First House Address, Candice L. Ruh Phd, Cassandra Hightower
Feminist Pedagogy
Border rhetoric can be a “muddy” topic for undergraduates, as borders are often taught as fixed, factual lines that divide places and people. However, from a communication perspective, borders are fluid, symbolic, and socially constructed. This difference between viewing borders as physical dividers versus rhetorical constructs creates a valuable opportunity for students to think critically about how meaning is shaped by borders of land, language, and identity. This original teaching activity uses Representative Alexandria Ocasio-Cortez’ (D-NY) first House speech—the most-watched C-SPAN video within 12 hours of release (Gajanan, 2019)—as a central case. It invites students to analyze a key moment …
A Stadium In Our Backyard: Community Participation In Stadia Redevelopment Projects, Sofia Zazueta
A Stadium In Our Backyard: Community Participation In Stadia Redevelopment Projects, Sofia Zazueta
Master's Theses
The Santiago Bernabeu in Madrid, Spain and the Chase Center in San Francisco, California are two stadium redevelopment projects that exemplify the stakeholder dynamics that come into play when developers pitch a multipurpose stadium located a few blocks away from people’s backyards. Urban development patterns must be in constant evolution to meet the needs and demands of the current generations. In cities, stadia redevelopment projects have entered the picture to reimagine the role that these structures once played. The stadium once used for the sole purpose of holding matches has become a venue that now hosts different events such as …
Digital Media, Political Priming, And The Strategy Of Donald J. Trump’S 2024 Presidential Campaign, Emma Dayton
Digital Media, Political Priming, And The Strategy Of Donald J. Trump’S 2024 Presidential Campaign, Emma Dayton
Senior Honors Theses
This thesis applies the priming theory of communications and examines its effectiveness in the political realm, specifically, within the digital strategies implemented throughout the 2024 presidential campaign of Donald J. Trump. It was asked to what extent Donald Trump’s digital political priming on social media influenced the most important issues to voters in the 2024 election. The use and impact of rhetoric, images, and partnerships were analyzed in this study to determine the extent to which Trump was able to influence the issues voters deemed as most important. By comparing Trump’s social media use with polling showing the economy and …
Protecting Free Speech And Promoting Civility: The Dueling Responsibilities Of American Colleges And Universities, Tara N. Parsons
Protecting Free Speech And Promoting Civility: The Dueling Responsibilities Of American Colleges And Universities, Tara N. Parsons
International Journal on Responsibility
Freedom House estimates that 75% of the world’s population lives in countries that experienced a democratic decline in 2020. Even in long established democracies, liberal democratic values have been shaken. As democracy requires an enlightened citizenry cultivated by a college education, many American universities and colleges adopt civic instruction and engagement as a core responsibility and mission. However, growing anti-intellectualism has drawn increased scrutiny and suspicion towards the programming, curriculum, and core values of universities. Powerful political figures regularly accuse universities of stifling conservative voices and discouraging free speech. The tension between free speech and civic dialogue requires a reframing …
Fear In The Forecast: Do You Believe The Government Controls The Weather?, Gabriella Bartsch
Fear In The Forecast: Do You Believe The Government Controls The Weather?, Gabriella Bartsch
Honors Papers and Posters
Weather manipulation by the government is among the most widely believed conspiracy theories in America, with over 49 percent of Americans subscribing to this belief. As belief in weather-related conspiracies continues to gain traction, understanding the political and social factors that drive these beliefs becomes increasingly essential. In this study, data from the Chapman Survey of American Fears, a representative national sample of U.S. adults, as well as a qualitative content analysis of X/Twitter posts from 2020 to 2026, are used. This research examines how political partisanship and conspiratorial predisposition are reflected in media consumption and levels of institutional trust, …
Next-Generation Democratic Cyber Statecraft - Balancing The Signal: Shutdown Shocks And Democratic Digital Governance, Scott M. Di Panni
Next-Generation Democratic Cyber Statecraft - Balancing The Signal: Shutdown Shocks And Democratic Digital Governance, Scott M. Di Panni
School of Public Policy Capstones
This paper develops Next-Generation Democratic Cyber Statecraft (NG-DCS), a unified strategic doctrine for democratic governments to contest the cognitive domain against authoritarian adversaries. Drawing on twenty-six years of cross-national panel data (1999–2024) spanning 213 countries, game-theoretic modeling, and qualitative case analysis, the paper establishes three interconnected empirical and theoretical foundations. First, cross-national OLS regression across 160+ countries demonstrates that regime type is the dominant structural determinant of internet freedom (R²=0.615, β=2.513, p< 0.001), explaining more than twice the variance attributable to per-capita wealth (R²=0.268). Democratic governance, not economic development, produces open digital environments. Second, a two-way fixed effects (TWFE) difference-in-differences study exploiting government-ordered internet shutdowns as discrete policy interventions finds that digital restrictions causally degrade V-Dem governance quality by 0.21–0.38 standard deviations (p< 0.001 across all specifications). Treatment effects are immediate (β=−0.302 at k=0) and persist through five post-treatment years (β=−0.246 at k=+5), indicating structural rather than transitory governance damage. Parallel trends validation (p=0.352) and Callaway–Sant’Anna heterogeneity-robust estimation (ATT=−0.230, SE=0.077) support causal identification. Instrumental variable triangulation (2SLS β=−0.949, p=0.005) confirms that simultaneity was attenuating, not inflating, the primary estimates. Third, formal game-theoretic analysis reveals that the current U.S.–adversary equilibrium is (Restrain, Escalate)—the risk-dominant but Pareto-inferior outcome of a Stag Hunt structure. China, Russia, North Korea, and Venezuela each occupy structurally distinct positions (Stackelberg commitment, asymmetric two-level, autarky, and reactive trigger, respectively), requiring differentiated doctrinal responses rather than a uniform strategic playbook. Generative AI and algorithmic governance are shown to accelerate cognitive vulnerability by collapsing influence operation costs and exploiting engagement-optimized platform architectures that systematically degrade deliberative capacity in democratic populations.
Rock On! Examining The Relationship Between Armed Conflict And Rock Protest Music, Dylan Conner Dunn
Rock On! Examining The Relationship Between Armed Conflict And Rock Protest Music, Dylan Conner Dunn
Senior Theses
This thesis explores the relationship between rock protest music and wars, armed conflicts, and other related events. The purpose of this research is to explore how such specific events, or war and conflict in general, influence rock songwriters. This paper examines a series of nine rock songs ranging across five decades, from the Vietnam War to the 2010s. A variety of artists wrote and recorded these songs, ranging from hard rock to classic rock, to folk rock and beyond. Some are more audially intense, lyrically visceral, and featuring explicit language, whereas others are much more stripped-back and “family-friendly.” Each of …
History Does Not Repeat Itself, But It Often Rhymes: Comparing The Messaging Of Adolf Hitler And Donald Trump, Elaina Varney
History Does Not Repeat Itself, But It Often Rhymes: Comparing The Messaging Of Adolf Hitler And Donald Trump, Elaina Varney
Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal
With the growing divide between the left and right, many on the left have raised alarms that Donald Trump is a fascist. My research paper compares Donald Trump’s messaging to Adolf Hitler’s messaging to find any similarities between the two in order to determine if Trumpism is a precursor to fascism. This study begins by looking at previous scholars’ research into whether or not Trumpism is a precursor to fascism and then I proceed to draw on primary sources such as speeches, Mein Kampf, and Trump’s TruthSocial posts, particularly those related to immigration and minorities, attacks on and suppression …
The Impacts Of Political Leaders’ Social Capital On Policy Success: The Case Of Local Food Systems, In Hae Noh, Beomgeun Cho, April M. Roggio, Luis F. Luna-Reyes
The Impacts Of Political Leaders’ Social Capital On Policy Success: The Case Of Local Food Systems, In Hae Noh, Beomgeun Cho, April M. Roggio, Luis F. Luna-Reyes
Research Collection School of Social Sciences
Network approaches to collaborative leadership suggest that local leaders’ success depends on activities that connect their organization to diverse stakeholders and resources. Drawing on the literature on managerial networking and a mixed-methods approach that includes 38 semi-structured interviews and a survey of 185 New York State municipal leaders, we explore the impact of leaders’ networking efforts on food access and security in their communities. We hypothesize that different forms of leaders’ social capital (bridging, bonding, and linking) has an impact on policy success. Our results suggest that only bridging social capital has an impact on food access. We conclude with …
Social Media And Public Opinion In Times Of Conflict: How Arab Social Media Impacted International Perspectives On The Gaza War, Mariam Rizk
Theses and Dissertations
This exploratory study examines how Arab social media content creators impacted the international public perception of the 2023 Gaza war through English-language content. The research is conducted through semi-structured interviews with 19 participants: 4 Arab social media content creators and 15 English-speaking university students (13 American citizens and 2 international students studying in American universities). Through these semi-structured qualitative interviews, the research investigates the agenda-setting capabilities of social media during conflicts and identifies effective cross-cultural communication strategies. The study employed purposive sampling with snowball technique, targeting content creators with established social media presence (37,000-426,000 Instagram followers) and university students who …
Ideologi Di Balik Pidato Kenegaraan Peringatan Masirat Al-Hadraa Ke-49, Muhammad Sidqon Siroj
Ideologi Di Balik Pidato Kenegaraan Peringatan Masirat Al-Hadraa Ke-49, Muhammad Sidqon Siroj
Multikultura
This study examines the 49th anniversary speech of the Green March (Masirat Al-Hadraa) as an ideological instrument within the political framework of the Kingdom of Morocco. The research reveals that the historical narrative of the Green March is reproduced not merely as collective memory, but as a strategic mechanism to consolidate monarchical legitimacy and assert territorial sovereignty over Western Sahara. Utilizing a qualitative methodology grounded in Fairclough’s Critical Discourse Analysis (CDA), the findings demonstrate that King Mohammed VI’s discourse serves three primary functions: first, reinforcing the monarchy’s historical-religious and institutional authority amidst domestic and regional political pressures; second, …
Digital Diplomacy And Activism: Sustaining Institutional Legacy Through State-Proxy Discursive Competition In The Aftermath Of The Usaid 2025 Suspension, Maryam Alaa Elprince
Digital Diplomacy And Activism: Sustaining Institutional Legacy Through State-Proxy Discursive Competition In The Aftermath Of The Usaid 2025 Suspension, Maryam Alaa Elprince
Capstone and Graduation Projects
This study examines how the 2025 suspension of the United States Agency for International Development (USAID) transformed the arena of U.S. foreign-aid diplomacy by eliminating the agency’s operational capacity and erasing its digital presence, thereby redistributing discursive authority across a fragmented communicative field. The research aims to determine how diplomacy adapts when a bilateral institution central to American soft power is dismantled through top-down decision, and whether discursive power exercised online can extend institutional relevance and legitimacy beyond structural collapse. Using an interpretivist qualitative design that combines digital-forensic reconstruction, document-based content analysis, and elite interviews with top ranking officials, the …
Morals Without Movement: Veganism, Contentious Politics, And The Lifestyle Politics Constraint, Luke M. Carfaro
Morals Without Movement: Veganism, Contentious Politics, And The Lifestyle Politics Constraint, Luke M. Carfaro
CMC Senior Theses
This thesis examines whether veganism constitutes a social movement through Social Movement Theory frameworks, emphasizing Sidney Tarrow's Power in Movement. Through analysis of veganism's empirical properties (collective challenge, common purpose, collective identity, and sustained interaction) and key procedural mechanisms (framing, mobilizing structures, and repertoires of contention), this thesis determines that veganism fails to meet the empirical criteria of a social movement and is more accurately classified as a lifestyle movement—a movement in which political participation is expressed through private consumption rather than sustained collective contention. Using the Make America Healthy Again movement as a counterexample, this thesis comparatively illustrates …
Revisiting Dependency In The Twenty-First Century: A Critical Analysis Of Africa-China Relations, Chick Edmond
Revisiting Dependency In The Twenty-First Century: A Critical Analysis Of Africa-China Relations, Chick Edmond
Political Science & Geography Faculty Publications
This research assesses the characteristics of today’s Africa–China relations using dependency theory, world systems theory, neocolonialism, and South-South cooperation, using comparisons between historical African dependence on European colonial powers and recent reliance on China in terms of trade, infrastructure, debt, and technology. This research identifies how contemporary cooperations either continue previous patterns of economic and political subordination or create a transformation of those relationships or provide a challenge to them. Using qualitative comparative historical analysis, along with specific case studies and secondary sources (academic journals, speeches, government publications, etc.), the research demonstrates that while Africa-China relations exhibit fewer structural features …
How Armenia And Azerbaijan Are Lobbying For Influence In D.C., Gibran C. Boyce, Dawn Kikel
How Armenia And Azerbaijan Are Lobbying For Influence In D.C., Gibran C. Boyce, Dawn Kikel
Capstones
In the wake of President Trump taking office, foreign government agencies and U.S.-based non-profits serving Armenian and Azerbaijani interests have been hiring lobbyists in Washington, D.C. as part of their concerted efforts to curry favor, gain influence, and seek policy changes that would benefit the rival post-Soviet nations.
A Certainty-Weighted, Belief-Based Model Of Political Attitudes: A Bayesian Analysis Of American Public Attitudes Toward The Affordable Care Act, Gabriel Miao Li, Josh Pasek, Jon A. Krosnick
A Certainty-Weighted, Belief-Based Model Of Political Attitudes: A Bayesian Analysis Of American Public Attitudes Toward The Affordable Care Act, Gabriel Miao Li, Josh Pasek, Jon A. Krosnick
Communication Faculty Articles and Research
This study proposes a novel, certainty-weighted account of the process by which political beliefs shape political attitudes. Building upon expectancy-value frameworks, this paper introduces belief certainty as a moderator of belief impact. A Bayesian partial-pooling approach is used to test a model positing how beliefs about what the Patient Protection and Affordable Care Act does and does not do relate to overall attitudes toward the law. This analytic method manages the complexity of multiple potentially correlated beliefs and evaluations by imposing a structural constraint to avoid multicollinearity and enable accurate estimation of parameters. Data from a nationally representative sample survey …
Securitizing Kinmen: China’S Gray Zone Strategy And The Evolution Of The Kinmen Model, Ian Murphy
Securitizing Kinmen: China’S Gray Zone Strategy And The Evolution Of The Kinmen Model, Ian Murphy
Political Science & Geography Faculty Publications
This paper examines the evolving dynamics of cross-strait relations through the lens of securitization theory, focusing on China’s strategic deployment of what it calls the Kinmen Model and its implications for regional security. While existing discourse predominantly concentrates on a potential full-scale invasion of Taiwan, this study shifts attention to the strategic significance of the outlying islands and the nuanced employment of securitization to exert indirect control. Utilizing Vuori’s (2008) framework for analyzing securitization in non-democratic contexts, this research conducts a discourse analysis of nineteen Chinese language media sources to dissect the speech acts employed by Chinese media and their …
Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray
Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray
Journal of Humanities and Social Sciences
The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …
The Political Framing Of The 2024 China-Indonesia Joint Statement, Mahbi Maulaya
The Political Framing Of The 2024 China-Indonesia Joint Statement, Mahbi Maulaya
Global: Jurnal Politik Internasional
Political leaders always carefully choose what to say and how to state it, as all words count for influencing the public, explicitly or implicitly. Eventually, the ideas framed in a political statement are best understood contextually rather than merely textually. After Prabowo Subianto, the president of Indonesia, visited China in November 2024, both countries released a controversial joint statement. This article aims to analyse the political frames observable in the 2024 China-Indonesia joint statement with a discourse analysis method. The article found five political frames in the statement: 1) Indonesia agrees to China’s vision of global order; 2) China has …
A Curse Or A Blessing? The Associations Of Political Knowledge With Partisan Hostility And Condonation Of Political Violence, Gabriel Miao Li
A Curse Or A Blessing? The Associations Of Political Knowledge With Partisan Hostility And Condonation Of Political Violence, Gabriel Miao Li
Communication Faculty Articles and Research
This study examines the complex associations of political knowledge with affective polarization and attitudes toward political violence in contemporary U.S. politics. Utilizing data from the 2024 American National Election Studies pre-election survey, the analysis highlights political knowledge's dual roles—as both a potential catalyst for partisan animosity and a critical resource promoting democratic stability. Consistent with recent research, more politically knowledgeable individuals tend to express intensified negative feelings toward opposing political parties, and this tendency is particularly pronounced among individuals who attach less importance to their partisan identity. In the meantime, increased political knowledge is also significantly associated with reduced condonation …
Effects Of Political Predispositions, Media Use, And Media Evaluation On Policy Malaise Among Indonesian And German People, Irma Garnesia
Effects Of Political Predispositions, Media Use, And Media Evaluation On Policy Malaise Among Indonesian And German People, Irma Garnesia
JURNAL KOMUNIKASI INDONESIA
This study explores a comparative analysis of Germany and Indonesia in the context of the Covid-19 pandemic, emphasizing the importance of addressing cross-cultural dimensions in global health crises—a field that remains underexplored. By enhancing preparedness for future emergencies, the research critically examines whether theoretical assumptions developed in Global North contexts can be meaningfully extended to Global South settings. Specifically, this study hypothesizes that political predispositions, media use, and media evaluation are associated with policy malaise, and investigates these associations in light of cross-cultural differences. Using data from Germany (n = 1,458) and Indonesia (n = 1,043), the findings reveal significant …
To What Extent Is Social Media A Tool For Political Mobilization?, Bridget Westrum
To What Extent Is Social Media A Tool For Political Mobilization?, Bridget Westrum
Political Science Theses and Capstones
This study looks at the potential impacts of social media advocacy on mobilizing the pubic. Drawing from the Pew Research Center’s 2018 American Trends Panel, I look at Americans’ views of technology, political involvement, and their perceptions of social media and online engagement. I found that younger respondents view social media as more important to their political engagements. I find a significant relationship between census region and perceived importance of social media on issue involvement, as well. Respondents from the southern United States who consider themselves to be "very liberal" report a greater influence of social media on their involvement …
When 'Weird' Means 'Dangerous': Viruses And Firewalls In Affective Polarization, Nathan J. Locke
When 'Weird' Means 'Dangerous': Viruses And Firewalls In Affective Polarization, Nathan J. Locke
All Theses
As traditional sources of epistemic authority face declining trust, alternative narratives have gained prominence - often leveraging the emotional and cultural resonance of seemingly simple terms. In the 2024 election cycle, the term “weird” emerged as a potent meme in American political discourse. Using a memetic perspective that incorporates elements of framing theory and Social Judgment Theory, this thesis investigates the use and reaction to “weird” and its role in shaping perception of Donald Trump, his political allies, his followers, and his opposition during and immediately after the 2024 Presidential election. The memetic perspective, which views ideas as units of …