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International and Intercultural Communication Commons™
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Full-Text Articles in International and Intercultural Communication
A Case Study Of Internationalization At Western Kentucky University, Minh Dao
A Case Study Of Internationalization At Western Kentucky University, Minh Dao
Mahurin Honors College Capstone Experience/Thesis Projects
The study investigates the student levels of satisfaction and engagement with internationalization at Western Kentucky University (WKU). This study surveyed 418 undergraduate students (84.50% domestic and 15.50% international students) on WKU’s main campus to examine how students perceive and interact with various components of the institution-wide internationalization efforts: international-related curriculum and extra-curricular activities, presence of international students and faculty, study abroad opportunities and cross-cultural friendships. Statistical methods were used to analyze student responses. Research findings show that students are more satisfied with international efforts at home when faculty actively engages in promoting international learning in the classroom. Furthermore, students who …
The Value Of International Experiences For Business Students: Measuring Business Student Attitudes Toward Study Abroad, Sean Heffron, Peter A. Maresco
The Value Of International Experiences For Business Students: Measuring Business Student Attitudes Toward Study Abroad, Sean Heffron, Peter A. Maresco
WCBT Faculty Publications
The value of an international experience—especially for students of business—continues to be an area of focus at colleges and universities. Students across all disciplines within the business curriculum: accounting, economics, finance, management, marketing, or sport management are expected by employers to possess knowledge of, and appreciation for, other cultures. Using as a backdrop two unique study abroad programs that immerse students into an intercultural business experience and have them interacting with—and learning from—the local residents as well, the survey research in this study measures student attitudes before and after they study abroad and it notes the changes that students report …
International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser
International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser
College of Journalism and Mass Communications: Faculty Publications
No abstract provided.
Wales: A Hidden Cultural Gem, Clara Martinez
Wales: A Hidden Cultural Gem, Clara Martinez
Fulbright Grantee Projects
In this presentation, Clara Martinez discusses exposure to Welsh academics, cultural interactions, and exploration of national landmarks as part of her participation in the Fulbright Wales Summer Institute in 2012, which focused on Contemporary Wales: Industry, Politics, Culture and Change. Martinez's presentation emphasizes her visits to museums, galleries, castles, and islands and provides a collection of photos and stories from her experience studying in Wales, United Kingdom.
The Social Identity Of Wales In Question: An Analysis Of Culture, Language, And Identity In Cardiff, Bangor, And Aberystwyth, Clara Martinez
The Social Identity Of Wales In Question: An Analysis Of Culture, Language, And Identity In Cardiff, Bangor, And Aberystwyth, Clara Martinez
Fulbright Grantee Projects
The Fulbright Commission Wales Summer Institute is a six-week cultural and academic program held at three internationally renowned universities: Cardiff University, Bangor University, and Aberystwyth University. This reflective journal portfolio, completed as part of the academic coursework, shares Martinez's personal experience as a participant in the program. Composed in a style that offers a balance between academic and reflective writing, the journal entries focus on a specific theme: the social identity of Welsh people.
The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann
The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
Global employers in the advertising industry are increasingly interested in hiring students with intercultural communication skills and cultural experience. While the benefits of long-term study abroad programs are well documented, this study focuses on advertising-specific, short-term study abroad programs. The purpose was to explore the effectiveness of such programs on students’ worldviews using a mixed methods design. The results show that students displayed lower levels of ethnocentrism after participating in short-term, advertising-focused study abroad programs. In addition, five qualitative themes emerged: an awareness of and appreciation for the out-group, an increased awareness of the in-group, the importance of communication, a …