International and Intercultural Communication Commons^™

The Representation Of The Individualism-Collectivism Cultural Value Dimension In Film Portrayals Of Intercultural Communication, Courtney J. Mcmullan

Honors Theses

Globalization and modernization have changed the world in which we live, bringing intercultural communication to the forefront in our daily lives. Cultural values vary around the world, and these values impact the way people communicate with one another. This study focused on the cultural value of individualism-collectivism and how it impacts intercultural, interpersonal communication and the way it is presented in film. The aim of this study was to conduct quantitative analyses of data gathered from intercultural films to identify the way in which nations' individualism-collectivism tendencies are displayed in film in comparison to a cultural value dimension scale and …