Open Access. Powered by Scholars. Published by Universities.®
International and Intercultural Communication Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in International and Intercultural Communication
The Artistic Mother Tongue, Hannah Perkins
The Artistic Mother Tongue, Hannah Perkins
Honors Theses
Art is the mother tongue of culture. William Cameron Townsend, pioneer missionary and founder of Wycliffe Bible Translators, said “The greatest missionary is the Bible in the mother tongue.” But the mother tongue of any people of any culture is more than just the spoken and written word. It is found in every artistic and visual expression of that people. How is the Bible, the everlasting truth of God, to be expressed through artistic expression in the ‘mother tongue’ of a people?
Often, Christianity is painted as the Westerner’s religion. Christianity is very ingrained into specifically America’s cultural identity. In …
Brands Crossing Borders: Cross-Cultural Issues In Brand Localization In And From China, Molly Catherine Bowman
Brands Crossing Borders: Cross-Cultural Issues In Brand Localization In And From China, Molly Catherine Bowman
Honors Theses
As China continues to play a more integral role in the global economy, the ability to do business in, with, and from China is of the utmost importance. With the country's nascent transformation from a manufacturing economy to a value-added hub of innovation, Chinese companies face new challenges in communicating their brands and values abroad, and their Western counterparts face equal if not greater challenges in maintaining their market share on a global scale.
Communication will be the key to success in this dynamic environment. This paper will explore some of the unique China stories of prominent global organizations-- how …