International and Intercultural Communication Commons^™

Hulu's Multicultural Mingle: Embracing Diversity In Entertainment, Cindy Alghawi

Global Strategic Communications Student Work

The increasing demand for streaming services has propelled platforms like Hulu to explore innovative approaches to bolster their popularity. As competition in the streaming industry intensifies and consumer trends evolve, maintaining relevance becomes a paramount challenge. Hulu, a prominent on-demand streaming service in the United States, possesses a significant opportunity to enhance its demand by curating a more culturally diverse content portfolio. This article elucidates strategic approaches to highlight cultural diversity and inclusion within the Hulu platform. Drawing on comprehensive survey findings and primary research, this report will showcase the pressing demand for cultural diversity on the Hulu platform, an …

The Impact Of Lgbtq Appeal On Purchase Behavior Of Luxury Products Among Men In Kuwait, Saud Alyaqout

Global Strategic Communications Student Work

Abstract

The social milieu presents an increasing awareness and support for the LGBTQ community, encouraging clothing companies to adopt LGBTQ-themed products. In a predominantly Muslim country such as Kuwait, religion influences beliefs and practices towards the LGBTQ. Although studies reveal that the Quran indicates unclear teachings on the topic, most interpretations are negative. This study examined attitudes on the brand and ad with LGBTQ themes, and purchase intentions. The survey with 55 participants show mostly unfavorable attitudes towards this community. Their religious stance indicates an impact to their negative perceptions of the ad and the brand. Consequently, they also demonstrated …

An Evaluation Of Culture In Conflict Management: Does Taking Conflict Personally Outweigh Cultural Distinctions In Managing Conflict Among African Americans And Latin Americans?, Lindsey Ann Lebaron

Global Strategic Communications Student Work

No abstract provided.

Client-Vendor Collaboration In Information Technology Development Projects And Its Emerging Outcomes, Mingyu Zhang

FIU Electronic Theses and Dissertations

This study investigates the key dimensions of IT project collaboration and its outcomes. We conceptualized key dimensions of client-vendor collaboration, and its emerging outcomes based on literature reviews. Then, we proposed a new research framework that links IT development processes to IT project client-vendor collaboration which in turn affects the outcomes of IT project. We examined the key dimensions of IT project collaboration and their impacts on project outcomes. We identified four critical IT development processes and technologies that contribute to the development of project collaboration. Our results include: (1) Coordination practices and technologies (such as communication quality and coordination …