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Articles 1 - 8 of 8
Full-Text Articles in International and Intercultural Communication
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …
Blame It On The Russians: Tracking The Portrayal Of Russians During Cyber Conflict Incidents, Athina Karatzogianni Dr
Blame It On The Russians: Tracking The Portrayal Of Russians During Cyber Conflict Incidents, Athina Karatzogianni Dr
Athina Karatzogianni
This article analyses various cyber conflicts and cyber crime incidents attributed to Russian hackers, such as the Estonian and Georgian cyber conflicts and the ‘Climategate hack’. The article argues that Russian hackers were blamed by dozens of outlets for the Climategate hack, because that was consistent with global media coverage of cyber crime incidents which portrayed Russians as highly powerful hackers responsible for many hacking incidents. This narrative also was congruent with the new Cold War rhetoric that consistently takes issue with Russia acting on its geopolitical interests. These interests are seen to manifest themselves in Russia’s objection to countries, …
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.
The Thorny Triangle: Cyber Conflict, Business And The Sino-American Relationship In The Global System, Athina Karatzogianni
The Thorny Triangle: Cyber Conflict, Business And The Sino-American Relationship In The Global System, Athina Karatzogianni
Athina Karatzogianni
The Google-China event in January 2010 is a snapshot example of developments in global politics, the world economy, and the major media transformation causing/accompanying these developments, in ways which will prove revealing in more than one disciplines of study. The history of the media and the internet censorship in China is well documented, as well as the various cyberconflicts linked to conflicts pertaining to the real world or tied specifically to internet freedom in general and to the Chinese approach to ICTs in particular. The purpose of this article is to sketch roughly the web of complex issues in which …
Collaborative Community-Based Natural Resource Management, Prof. Elizabeth Burleson
Collaborative Community-Based Natural Resource Management, Prof. Elizabeth Burleson
Prof. Elizabeth Burleson
This article analyzes the importance of increasing civil society actor access to and influence in international legal and policy negotiations, drawing from academic scholarship on governance, conservation and environmental sustainability, natural resource management, observations of civil society actors, and the authors’ experiences as participants in international environmental negotiations.
Power, Conflict And Resistance: Social Movements, Networks And Hierarchies, Athina Karatzogianni, Andrew Robinson
Power, Conflict And Resistance: Social Movements, Networks And Hierarchies, Athina Karatzogianni, Andrew Robinson
Athina Karatzogianni
Drawing on theory by Deleuze and others on the structure of hierarchies and networks, the authors seek to reinterpret World Systems Theory in order to engage with issues of power, resistance, and conflict in the contemporary world. The authors engage with the world-systems, contemporary scholarship in global politics, and new concepts: global cities, bifurcations, hegemonic transitions, the relationship between capitalism and the state, the position of East Asia, active and reactive network movements. They develop new theory to interpret empirical cases of resistance and conflict including: Afghanistan, Iraq, anti-terror paranoia, political Islam, specific indigenous and activist movements