Open Access. Powered by Scholars. Published by Universities.®
International and Intercultural Communication Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in International and Intercultural Communication
[The Development Of Public Relations In] Kenya, Dane M. Kiambi
[The Development Of Public Relations In] Kenya, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
This chapter traces the practice of PR from pre-independence Kenya to the 21st century. It emerges that the practice of PR is closely tied to major national events and to social, cultural, political and economic forces. PR roles as understood by the pre-independence colonial government: keeping the public informed on government development projects, assessing public opinion and advising government, endearing government to Kenyans and building the awareness of Kenya abroad have continued to modern-day Kenya.