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International and Intercultural Communication Commons™
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Full-Text Articles in International and Intercultural Communication
Von Star City Sports Bis #Gbr: Reflektion Von Qualität Und Leistung Der Lokalen Sportberichterstattung Im Mittleren Westen Amerikas, Frauke Hachtmann
Von Star City Sports Bis #Gbr: Reflektion Von Qualität Und Leistung Der Lokalen Sportberichterstattung Im Mittleren Westen Amerikas, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
Good local sports journalism reflects the community it serves and thereby develops society. This essay discusses local sports journalism in the context of collegiate athletics in Nebraska in the Midwest. It is particularly important to produce good, solid journalism in the context of sport. This reflection of local sports journalism of the University of Nebraska-Lincoln uses the following themes for analysis: context, critical media work, diversity, representation in the newsroom, and the role of owned media and branding. The essay also describes the American collegiate athletic system and a new, innovative undergraduate major in „Sports Media and Communication“ at the …
[The Development Of Public Relations In] Kenya, Dane M. Kiambi
[The Development Of Public Relations In] Kenya, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
This chapter traces the practice of PR from pre-independence Kenya to the 21st century. It emerges that the practice of PR is closely tied to major national events and to social, cultural, political and economic forces. PR roles as understood by the pre-independence colonial government: keeping the public informed on government development projects, assessing public opinion and advising government, endearing government to Kenyans and building the awareness of Kenya abroad have continued to modern-day Kenya.
International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser
International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser
College of Journalism and Mass Communications: Faculty Publications
No abstract provided.