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Full-Text Articles in Graphic Communications
Interactive Infographics' Effect On Elaboration In Agricultural Communication, Erin Burnett, Jessica Holt, Abigail Borron, Bartosz Wojdynski
Interactive Infographics' Effect On Elaboration In Agricultural Communication, Erin Burnett, Jessica Holt, Abigail Borron, Bartosz Wojdynski
Journal of Applied Communications
In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to …
Does Good Design Matter In The Seedstock Advertising Business? Effects Of Graphic Design In Beef Seedstock Ads On Cattle Producers’ Trust And Credibility, Morgan L. Marley, Katie M. Abrams, Daniela Castillo
Does Good Design Matter In The Seedstock Advertising Business? Effects Of Graphic Design In Beef Seedstock Ads On Cattle Producers’ Trust And Credibility, Morgan L. Marley, Katie M. Abrams, Daniela Castillo
Journal of Applied Communications
Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are …